Korea’s Donghaeng Festival with Lotte… Held in Vietnam
Lotte announced on the 29th that it will support the advancement of domestic small and medium-sized enterprises and small business owners into Vietnam by hosting the ‘2024 Korea Companion Festival with Lotte’ at Lotte Mall Westlake in Hanoi, Vietnam until October 3rd. This event is a special opening event led by Lotte as part of the ‘Korea Companion Festival’ hosted by the Ministry of SMEs and Startups.
This festival is the first overseas opening event, and Lotte’s various affiliates are collaborating to help domestic small and medium-sized enterprises advance overseas. Eight affiliates, including Lotte Holdings, Lotte Mart, Lotte Home Shopping, Korea Seven, and Lotte Hi-Mart, are participating, and the event will be held at Lotte Mall Westlake Hanoi, where Lotte’s Vietnamese business capabilities are concentrated.
Lotte already operates 19 affiliates in Vietnam in various fields such as distribution, food, and service, and plans to actively support small and medium-sized enterprises to enter the Vietnamese market by utilizing this network. To this end, it signed a business agreement with the Ministry of SMEs and Startups in July to support the overseas expansion of small and medium-sized enterprises and small business owners.
On the 29th, an export consultation meeting will be held with 80 excellent domestic SMEs and small business owners and buyers from local Vietnamese distribution companies, and a promotional event for excellent products will be held at Lotte Mart in Lotte Mall Westlake Hanoi for local customers. Through this, SMEs will be able to increase their understanding of the Vietnamese market and directly identify customer needs. Lotte promised continuous support through this Vietnam event so that SMEs can strengthen their competitiveness in the global market.
A Lotte official said, “We will utilize Lotte’s diverse business networks in Vietnam to help small and medium-sized businesses successfully develop sales channels. We will continue to provide various support to help small and medium-sized businesses enter the global market.”
Kim Sang-jun, Donga.com reporter [email protected]
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2024-08-29 14:28:29