To celebrate the end of the year, Lotte World Tower and Mall presents a colorful Christmas atmosphere with a colorful media façade and a European-style Christmas market.
Lotte Department Store and Lotte C&T opened a Christmas market measuring approximately 2,300 m2 (700 pyeong) at the grass plaza of Lotte World Mall in Jamsil, Songpa-gu, Seoul on the 20th. The market consists of 41 stores decorated with a European theme and is open daily from 10:30 am to 10:00 pm, providing visitors with a variety of entertainment and shopping experiences.
In particular, 3D projection mapping will be introduced for the first time on the ‘World Park Facade’ of Lotte World Mall. The scenery of ‘Charlotte Village’, including a sparkling Christmas tree, a merry-go-round, and a snow-covered village, combined with carols, provides a special attraction for visitors. On Christmas Eve and Christmas Day, the entire Lotte World Tower will be transformed into a huge tree, further heightening the year-end atmosphere.
![Lotte World Tower·Mall presents a more colorful Christmas town[청계천 옆 사진관]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/11/21/130472952.1.jpg "Lotte World Tower·Mall presents a more colorful Christmas town[청계천 옆 사진관]")
In addition, a 22-meter-tall extra-large Christmas tree and a carousel are installed in the outdoor lawn plaza World Park, attracting visitors.
Seo Gyu-ha, head of the marketing team at Lotte C&T, said, “We have completed a very large Christmas town by gathering all the elements that remind us of Christmas in one place,” and added, “We will give you an exciting Christmas at the even more splendid Lotte World Tower and mall.”
![Lotte World Tower·Mall presents a more colorful Christmas town[청계천 옆 사진관]](https://dimg.donga.com/a/180/101/95/2/wps/NEWS/IMAGE/2024/11/21/130472961.1.jpg)
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Reporter Yang Hoe-seong [email protected]
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What special attractions are featured at the Christmas Market besides the themed stores?
Lotte C&T has opened a European-style Christmas Market at Lotte World Mall in Jamsil, Seoul, on November 20th. This year’s market boasts an area of 2,300㎡, which is about 20% larger than the previous year, featuring 41 themed stores offering a wide array of shopping and entertainment options. The market operates daily from 10:30 am to 10:00 pm.
To enhance the festive spirit, the mall features a colorful media façade and will introduce 3D projection mapping on the ‘World Park Facade’ for the first time. This will display scenes from ‘Charlotte Village’, complete with a sparkling Christmas tree and carols, creating a magical atmosphere. On Christmas Eve and Christmas Day, Lotte World Tower will transform into a giant Christmas tree, adding to the holiday charm.
A 22-meter-tall Christmas tree and a carousel are also part of the outdoor decorations in the lawn plaza. Seo Gyu-ha, the head of Lotte C&T’s marketing team, emphasized that the market captures the essence of Christmas, providing a vibrant holiday experience at Lotte World.