The “Iones Britannia” team won the Louis Vuitton Cup, the selected series of boats for the 37th Louis Vuitton Cup of the Americas held in Barcelona.
Jean Arnault, Director of Louis Vuitton Watches presented the winning trophy, which is housed in the Louis Vuitton trophy case.
Crafted in the Maison’s historic Atelier in Asnières, the trophy trunk is inspired by the aesthetic codes of the Louis Vuitton 37th America’s Cup Barcelona, and which combines the traditional Maison savoir-faire). Covered in the iconic Monogram canvas, the front door of the Trophy Trunk features a blue and red line depicting the letter “V” for “Victory.”
Five teams will participate in the challenge boat selection series: “Iones Britannia,” “Red Bull Alinghi Racing,” “Luna Rossa Prada Pirelli,” “NYYC American Magic,” and “Orient Express Racing.” . There are three stages: an elimination stage with two round robins where each team plays against another team twice, a semi-final where the first team to win 5 wins is the winner, and a final where the first team to win 7 wins . the winner
“Iones Britannia”, who won the Louis Vuitton Cup, will compete against the defending boat “Emirates Team New Zealand” in the final battle of the 37th Louis Vuitton Barcelona America’s Cup on October 12 (Saturday) as a challenge boat.
Louis Vuitton once again participated in the America’s Cup as the title partner of the 37th America’s Cup Barcelona in this year’s 37th edition of the competition. This partnership between Louis Vuitton and the America’s Cup speaks not only to our shared values of self-transcendence, excellence and creativity, but also to our commitment to continuous innovation.
About the America’s Cup
The America’s Cup, which began in 1851, is the oldest international sports competition in the world to compete for the championship, and is one of the toughest challenges for athletes. The New York Yacht Club, one of the most prestigious clubs in the world, defended the Cup for 132 years until they lost to the Australian team in 1983. Since then, only three countries have won the America’s Cup: the United States, Switzerland, and New Zealand. Emirates Team New Zealand, representing the Royal New Zealand Yacht Squadron, will be participating as the defense boat in this year’s America’s Cup.
The six teams – ‘Emirates Team New Zealand’, ‘Iones Britannia’, ‘Alinghi Red Bull Racing’, ‘Luna Rossa Prada Pirelli’, ‘NYYC American Magic’ and ‘Orient Express Racing’ – will compete in 2024. team competing to take part in the 37th America’s Cup, which will be held in the heart of Barcelona, one of the most visited cities in the world, from August to October 2020.
The 37th edition of the America’s Cup is expected to be one of the most competitive in the 174-year history of the America’s Cup, with elite sailing gathering around Barcelona’s Port Vell and on the coast going to Port Olympique to compete.
For more information, visit americascup.com.
PHOTO CREDIT: LOUIS VUITTON
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has continued to offer unique designs that combine innovation and style, always of the highest quality. Today, through products such as travel luggage, bags, and accessories, we faithfully convey the spirit of “the essence of travel” created by our founder Louis Vuitton, which is creative, yet elegant, and practical. It was the boldness that created the story of Louis Vuitton. Respecting tradition, the company has been open to architects, artists and designers throughout its history, developing areas such as ready-to-wear, footwear, accessories, watches and fine jewelry, and fragrances. These carefully crafted pieces are testament to Louis Vuitton’s commitment to craftsmanship.
For more information, visit the official Louis Vuitton website Please take a look.
