Proper prevention before sun exposure, adequate use of sunscreen and a dermatologist check at the end of the summer season. These three rules are the heart of the ‘Love the sea, love your skin’ project, promoted by Idi Farmaceutici, Honda Marine and Almarine Maxi rib, which arrives at the Genoa Boat Show, after the success achieved in the Tuscan, Lazio and Campania stages. . The idea comes from Idi Farmaceutici, which will present the ‘Charter for the correct prevention of your skin’, the protagonist of a dedicated social campaign.
From 22 to 27 September, all visitors to the Boat Show will be able to find in the Honda Marine stand (external berth area Ba119) the card with the ten fundamental rules that must be observed before exposing themselves to the sun. Recommendations that are even more valid for all those who go by boat: on board you expose yourself for many hours to the sun, running serious risks for the health of the skin. The experts of Idi Farmaceutici remember that water reflects 30% more of the sun’s rays and it is much easier to get burned without realizing it. The wind often mitigates the perceived heat, but not the intensity of the UV. Thus the desire for a tan risks turning into unpleasant surprises such as sunburn, sunburn and other long-term damage.
All visitors to the Boat Show will be able to learn about the “Love the sea, love your skin” project by visiting the specially set up stand. For the more ‘social’ the pharmaceutical company of Pomezia has thought of a digital media campaign entitled “click the health of your skin”. By sharing a photo shoot on Idi Farmaceutici’s social channels (Facebook, Instagram, Tik Tok, Twitter), which testifies to the awareness of the 10 key rules contained in the ‘Charter of correct skin prevention’, it will be possible to obtain a gift from Idi Farmaceutici. Finally, during the Genoa Fair, the high protection solar Naultilus, designed by Idi Farmaceutici for boat lovers, will be presented in the 2023 version.