Professional Women’s Hockey league Unveils seattle Torrent and Vancouver Goldeneyes Identities
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The professional Women’s Hockey League (LPHF) took a significant step forward in its expansion on Thursday, November 6, 2025, with the official unveiling of the Seattle Torrent and Vancouver Goldeneyes as its newest teams. The launch included the debut of each team’s name and logo, carefully crafted to reflect the unique culture and spirit of their respective communities while maintaining a cohesive league identity.
A Pacific Northwest Expansion Rooted in Regional Identity
The LPHF’s expansion into the Pacific Northwest marks a pivotal moment for the league, building on its momentum since its launch on January 1, 2024. This expansion aims to tap into the region’s passionate hockey fanbase and provide a platform for elite female athletes.
Seattle Torrent: A Force of Nature
The Seattle Torrent name embodies the city’s connection to water and its dynamic energy.The logo features fluid curves evoking river channels, representing both Seattle and the flow of water.
The Torrent’s color palette – Slate Green,Umber Blue,and Glacier Blue – reflects the influence of Seattle’s waterways,complemented by accents of seafoam,mist gray,and basalt black. “I can’t wait for my loved ones and fans to officially discover and be a part of the Seattle Torrent,” said hilary Knight, a Torrent attacker. “Combining a strong locker room culture with an remarkable city and a brand new identity is a winning combination for us.”
vancouver Goldeneyes: Embodying Resilience and Strength
The Vancouver Goldeneyes take their name from the Common Goldeneye, a native bird known for its protective nature and found throughout Vancouver’s waterways, coasts, and mountains. The team embodies the bird’s speed, strength, and precision, representing the indomitable spirit of Vancouver.
The Goldeneyes logo depicts a golden eye encircled by wings, pointing towards the Pacific Northwest.The team’s color scheme – Pacific Blue, Coastal Cream, and Earthy Bronze – is accented with Twilight Gold and Sky Blue. “To finally have a team identity for our first season in Vancouver is huge,” stated Jenn Gardiner, a Goldeneyes forward from Surrey, BC. “This identity perfectly reflects who we are, where we come from, and the tenacity with which we will play.”
A Rivalry is Born: First Matchup Set for November 21
The Seattle Torrent and Vancouver Goldeneyes will face off for the first time on Friday, November 21, in Vancouver’s inaugural home opener at the Pacific Coliseum. this game is anticipated to ignite a fierce Pacific Northwest rivalry. Season tickets, partial packages, 3-game mini-packages, and individual tickets are currently available at thepwhl.com/fr/billets.
Branding and Digital Presence
the LPHF spearheaded the design process for both team identities, collaborating with the creative agency Flower Shop for the Seattle branding. Kanan bhatt-Shah, LPHF vice president of brand and marketing, oversaw the process, emphasizing local perspectives and community stories.
Fans can now purchase team merchandise at the LPHF Official store.Launch videos detailing the meaning behind the new identities have been released on the Seattle and Vancouver social media accounts. The teams have also established their official social media handles: @pwhl_torrent and @pwhl_goldeneyes across Instagram, Threads, and TikTok.Bluesky accounts are pwhltorrent.bsky.social and pwhlgoldeneyes.bsky.social, while X accounts remain @pwhlseattle and @pwhlvancouver. Both teams are also present on Facebook, LinkedIn, and YouTube.
You can visit the Seattle Torrent website here and the Vancouver Goldeneyes website here.
“The Seattle Torrent and the Vancouver Goldeneyes are bold, distinctive, and fully embody the identity of our league,” said Amy Scheer, LPHF Executive Vice President of Business Operations. “we can’t wait to see these two teams face off and showcase the incredible talent and passion within the LPHF.”
