LREM becomes “Renaissance”: but why are the parties changing their names?

It is an essential part of political communication. When a party wants to get rid of negative connotations, federate or seek new life, it is not uncommon for it to change its name. The Republic on the move thus became “Renaissance” this Thursday. What for ? “Today we are initiating a movement to refound La République en Marche, in order to be able to continue to broaden this political movement created by the President of the Republic Emmanuel Macron a little over six years ago,” said Stanislas Guerini. , delegate general, during the press conference devoted to the nominations of the majority.