2023-06-20 17:09:19
The Lufthansa Group will open its first digital subsidiary in southern Europe in Barcelona, which will mean the creation of 300 jobs in the coming years.
This center will develop new technological solutions in areas such as the passenger experience on planes, reservations or customer service and will be operated by the Catalan service company Quantion.
The new center will come into operation in the coming months, and Quantion will be in charge of “creating a company from scratch,” Griful explained, adding that the workers will be from Lufthansa. There are currently 40 people working on the project, which is expected to have its own offices at the beginning of 2024 and to reach between 250 and 300 employees in 2025. Torrent has celebrated the choice of the company to promote this project, a company that helps Barcelona and Catalonia to “position itself as one of the great European epicenters in technology and innovation”, and has explained that it will be one of the five largest digital hubs in the city.
Spannbauer explained that the airline shortlisted 65 companies from all over Europe to be a local partner in the project, which also had to be “in the perfect place”. He stressed that Barcelona is “perfectly incorporated” into the airline’s network, which has five daily flights between the city and German airports. The Barcelona center will create “high-level digital services in a network with the rest of the centers” and will be the second largest after Gdansk (Poland).
Quantion, the company that will operate this digital innovation center, was founded in 2015 and has 120 workers dedicated to supporting companies in their digital transformation. Its services range from conceptualization and visual design, to user experience and the development of digital applications. It is the type of company that the Digital Hangar, the digital unit of the airline, which has more than 1,000 employees in the digital centers it already has in Brussels, Frankfurt, Gdansk, Vienna and Zuric, was looking for. The professionals that will be hired in Barcelona will work on digitization projects that have to do with flight booking processes, self-service tools or the creation of digital portals that, on board the plane, display personalized information for each passenger.
Lufthansa’s is the digital center that has most recently decided to settle in Barcelona. In February, the Mobile World Capital Foundation listed 96 innovation centers, or hubs, that have been settling up in Barcelona. Of these centers, 88% have been installed after 2012, and the trend has been upwards, especially since the last five years, when the Catalan capital has become significant due to the weight of technology companies. According to the foundation, together these centers have a turnover of 1,400 million euros and employ 15,000 people.
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