2024-08-02 00:45:46
Development of ‘Show Zero’ method that leaves no sweat marks
Enhanced elasticity for easy swinging
‘Show Zero Polo’ Men’s 1-piece Release
Lululemon announced on the 1st that it will be launching a new golf collection for the summer season. It introduced that it is characterized by its unique comfortable fit and innovative materials applied according to user needs. In particular, it is said that this golf collection has adopted the ‘ShowZero’ method that does not leave sweat marks, considering the summer field environment.
Products using the Show Zero method fabric have yarns with excellent sweat-wicking properties on the inside to provide a comfortable fit, and the outside uses innovative yarns and materials to prevent sweat marks. Lululemon said that they developed the Show Zero fabric after paying attention to the inconveniences caused by sweat in daily life or on the field in the summer. The principle is that the fabric quickly evaporates absorbed sweat and moisture to maintain a stable body temperature.
The Shozero product introduced one men’s ‘Showzero Polo’. It comes in three colors. It has enhanced elasticity to make it easier to swing, and its simple design makes it suitable for daily wear. PGA player Lee Min-woo, who was selected as a brand ambassador, participated in the product development. It is said that he participated in the entire process from product development to testing and collaborated with the Lululemon product innovation team. It is said that before the start of the season, Lee Min-woo personally tested the product at the Lululemon Vancouver Innovation Lab and in Australia to improve the overall perfection. The material composition is 46% nylon, 35% modal, and 19% polyurethane. It is produced in the Philippines. It is recommended to wash in cold water and dry at low temperature. The price is around 130,000 won. The Shozero Polo worn by Lee Min-woo has a Lululemon big logo on the left chest, but the actual product for sale does not have the logo. A small logo is applied to the left back waist.
Lee Min-woo said, “Show Zero Polo is a game changer for summer golf as it allows for a comfortable swing without any restrictions and holds the body as stable as needed.” He also said, “It keeps the inside and outside of the clothes comfortable without being sticky and has a sophisticated style, so it can be used on the field as well as in everyday life.”
“We developed the Show Zero fabric material with a focus on a product that is comfortable to wear and effectively removes sweat stains,” said Yogendra Dandapure, Lululemon’s Vice President of Materials Innovation. “This product was completed without compromising on any elements, from the signature Lululemon fit that satisfies both comfort and functionality to a sophisticated design.” He continued, “By adding four-way stretch, UV protection, and breathability to Lululemon’s proprietary yarn construction, you will be able to experience a soft texture, as if you are not wearing anything.”
Kim Min-beom, Donga.com reporter [email protected]
-
- great
- 0dog
-
- I’m so sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news right now
2024-08-02 00:45:46