2023-07-24 19:56:15
LVMH becomes the 6th “premium partner” of the Paris 2024 Olympics.
“This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will help to promote France around the world,” says Bernard Arnault.
Masters in the art of suspense and arm wrestling, the leaders of LVMH have chosen their moment to climb to the top step of the Paris 2024 podium. One year from the opening ceremony of the next Olympic Games, the world leader in luxury signed an agreement Monday evening with the Paris organizing committee (Cojop) to become one of its premium partners. In the front row in 2016 to support the candidacy of Paris, LVMH will have long been desired to join this club of first-tier sponsors, where it joins BPCE, Orange, Carrefour, EDF and Sanofi. But he signed the biggest check.
«This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will help to promote France around the world, assures Bernard Arnault, CEO of the group. It was natural for LVMH and its houses to associate themselves with this major international event. The values of passion, excellence and inclusion that high performance sport promotes are those that are cultivated on a daily basis…
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