Lvmh, Guerra returns to “first love”. Join the Thelios eyewear board

by time news

Back to the past. Andrea Guerra, the Milanese manager, born in 1965, who transformed Luxottica (now EssilorLuxottica) from 2004 to 2014, bringing it from a turnover of 2.8 billion to over 7 billion, takes back a pair of glasses. The current Cit’s the of Lvmh Hospitality Excellence, as well as a member of the executive committee of the French luxury giant and head of the brands since the beginning of the year Fendi and Loro Piana, come back in fact to also deal with eyewear.

Dsquared2 renews its license with Safilo/ The Safilo eyewear group led by Angelo Trocchia ha signed with Dsquared2, an international fashion brand founded in 1995 by Dean and Dan Caten, a new five-year licensing agreement for the design, production and distribution of the Dsquared2 brand eyewear collections. At the news, the stock of the Dutch-controlled eyewear group of Hal Investments.

He writes it Milan Finance according to which, in these days the manager has in fact joined, on behalf of the patron Bernard Arnault, the board of directors of Thelios, joint venture created in 2017 by LVMH (51%) together with the Italian manufacturer Marcolin (49%), whose capital also includes the same French group (10%), for the development of the eyewear business.

The jointly owned company based in Longarone, in the Belluno area, 40 kilometers from Agordo, the Italian operational base of the Italian-French giant Essilux which refers to Leonardo Del Vecchio, produces and distributes eyewear by brand Celine, Loewe, Stella McCartney, Kenzo, Fenty, Fred, Berluti e Rimowa e Dior.

The jv chaired by Alberto Fabbri and led by Ceo Giovanni Zoppas it is now expected to make the dimensional and operational leap with the engagement and support of Guerra. The goal is increase production partnerships and expand on an international scale by opening commercial branches in Europe. For this reason, Arnault has decided to include the former Luxottica top manager on the board of The’lios.

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And precisely on the Italy-France route, the challenge can only be with the group owned 32.4% by Del Vecchio’s Delfin and led byit’s the Francesco Milleri, dolphin of the Milanese industrialist. It should also be remembered that as the general manager of LVMH has recalled several times, Antonio Belloni, Italy is the second reference market for the big transalpine since the subsidiaries have almost 10 thousand employees and over 600 million have been invested.

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