The channel will offer an offer for less than 3 euros per month called 6Play Max.
The M6 group is accelerating its “platformisation”. The RTL Group subsidiary has just announced the launch of 6Play max, a new paid streaming offer, which comes on top of the 6Play service, which is accessible free of charge and which already has 28.5 million active users. For one year from today, subscribers will benefit from a preferential rate of less than 3 euros per month, without commitment. From October 2023, this price will increase to 3.99 euros per month, still without obligation, i.e. the same price as the competing myTF1 Max offer, launched in November 2021. With each time, the possibility of testing the service for free during a trial period of 7 days.
«In a rapidly changing market, the M6 Group intends to meet the needs of users wishing to take advantage of premium standard SVOD viewing.“, indicates M6 in a press release. This offer of comfort, without advertising, is above all intended to recruit the most refractory viewers to advertising, some of whom have moved away from 6Play for this reason.
6500 hours of programs
The new offer, which, like its free version, will allow access to some 6,500 hours of programmes, will give access to additional functionalities: downloading content to mobile devices for offline access, the possibility of broadcasting content on a television, better viewing quality and greater program availability. 6Play max will be available on computer, tablet, mobile and connected TV. A distribution agreement has been signed with Orange and discussions are underway with all telecom operators.
After the failure of the merger with TF1, Nicolas de Tavernost, the chairman of the management board of the M6 group announced at the beginning of October in an interview with Figaro, that the course would now be on streaming. “Our challenge now is to develop our content offers, especially streaming, around our technological gem Bedrock, which is already piloting platforms in Europe, particularly in the Netherlands with Videoland.“explained the leader.
This is not M6’s first foray into the world of paid streaming. The group is already a shareholder, with TF1 and France Télévisions, of the Salto subscription video platform.