2023-10-05 20:46:21
Once the National Markets and Competition Commission (CNMC) has given its approval to the operation, the new owners of Marina d’Or They are already preparing the details of the new project with which they intend to relaunch the complex. A roadmap that includes the renovation of the facilities, which the Benidorm chain Magic Costa Blanca and the Murcian Fuertes Group (ElPozo) prevent executed in parts over the next two years.
In this way, if everything goes according to plan, Marina d’Or buyers expect definitively formalize the acquisition in the last days of October or the first of Novemberwhen they would take the effective control of the company, which today is still managed by Farallon Capital Management, the fund that acquired it from its founder, the promoter Jesús Ger.
From then on, the intention of the new owners would be execute the first part of the work with those who want to reposition the asset and make it more attractive to the international public, with a view to reopening its doors for next summerto take advantage of the peak tourist season.
Posteriorly, the months of the following low season would be used, when activity decreases, to carry out the rest of the adaptation work that is intended to be carried out. In this sense, although the new managers already have an idea of what they want to do in the Castellón complex, they continue to finalize the details and carry out market tests to decide the repositioning most suitable for each of the establishments that Marina d’Or includes.
We must not forget that the well-known “holiday city” encompasses 5, 4 and 3 star hotels, as well as tourist apartmentsspas, amusement parks and even a venue for concerts and conferences.
Second collaboration
The purchase of the Castellón complex by Magic Costa Blanca and Grupo Fuertes – which will share the 50% shareholding – is one of the operations of the year in the tourism sectorwhich will also mean the second collaboration between these two companies. Both have already partnered to launch Magic Naturathe hotel located next to the Terra Natura park in Benidorm (owned by the people of Murcia) and which contributed to relaunching its activity.
Magic is property of the Garcia family and accumulate nearly 50 years of experience in the hotel sector in Benidorm, where it is one of the most prominent companies. Currently, the group has nearly 2,000 employees and manages 11,695 bedsdistributed in eleven different establishments, spread over Benidorm, Finestrat, Alfàs del Pi, Vila Joiosa and Gandia.
For its part, Strong Group is a business holding company with 100% Spanish capital, which brings together more than 20 different companies whose activity focuses mainly on the agri-food sector. Among them is ElPozo Alimentación, a leader in the sector. The business group has more than 8,700 employees and its business volume exceededs 2.3 billion euros in 2022. However, it also has interests in other sectors, such as tourism, where it operates the parks Earth Natureor that of infrastructure, being one of the initial shareholders of the highway that connects Alicante and Cartagena, Ausur.
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