2024-04-29 02:02:42
New campaign launched to increase brand awareness of Mahindra Tractors. Through this new campaign, Mahindra Tractors, part of the world’s leading tractor manufacturer Mahindra Group, is trying to bring out the story of farmers, tractor dealers and the brand in a different way.
According to the company, through a very simple narrative, the life and struggle of small town farmers and tractor traders has come up in an extraordinary way. Mahindra’s campaign was born out of an effort to re-examine the nature of their crisis and potential.
As the story unfolds about the various problems of the farmers, at the root of it was a surprising solution – the Mahindra tractor. The campaign, done in rhythmic tonality and Bengali language, showed the audience the reliability of Mahindra tractors and how tractor dealers are making farming operations more dynamic. The campaign also did not ignore the challenges faced by farmers and traders with unreliable low-quality machinery, fuel costs and high operational costs.
It has been said on behalf of the company that Mahindra tractors introduced the campaign to save farmers and traders from all these crises. Where they get maximum reliability, durability, robustness, fuel efficiency assurance and 6 year warranty.
Mahindra has gained confidence in the tractor market of Bangladesh and has been with the farmers of Bangladesh for more than 25 years. As a result, they know the inception of the rural economy of this country and by using that experience they are constantly contributing to the prosperity and progress of the rural society.
Mahindra in Bangladesh is not only known for its robust and reliable tractors, but also for the company’s unwavering commitment to customer satisfaction. Karnaphuli Group and Rancon Group have partnered with Mahindra Tractors to further strengthen the extensive sales service and spare parts network across Bangladesh. As a result, tractor traders and farmers have become complacent and carefree.
Through the release of this campaign, Mahindra Trinamool reflects its mission of ‘Transforming Farming and Enriching Lives’ by empowering grassroots entrepreneurs and ensuring sustainable development in Bangladesh.