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Main Post Partners Acquires HomeWell Care Services too fuel Data-Driven Growth
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A leading franchise in-home care provider, HomeWell Care Services, has been acquired by private equity firm Main Post Partners, signaling a strategic move to capitalize on the increasing sophistication of the home healthcare industry.
HomeWell Care Services, headquartered in Burkburnett, Texas, operates with over 100 franchise owners and across 170 territories throughout the United States. The acquisition is poised to accelerate the company’s growth and enhance its capabilities in a rapidly evolving market.
Investing in the Future of Home Care
According to a company spokesperson, the partnership with Main Post partners is ideally timed to facilitate investment in crucial infrastructure. “the partnership with Main Post and the timing make a lot of sense, because they’re going to be able to help us by investing in infrastructure and things that we can do as a brand to help our owners become more prosperous in a more sophisticated industry that will then allow us to continue to push our mission out there,” the spokesperson stated.
The home care sector is undergoing a important conversion, driven by the growing importance of data and its integration into the broader healthcare continuum. This shift demands increased accountability and a higher level of sophistication, especially in areas like outcome tracking and data analysis.
Data Insights as a Competitive Advantage
The acquisition will enable HomeWell to expand access to real-time data insights, empowering franchise owners with enhanced support in their local markets. A data-driven approach is considered essential for the future of home care, paving the way for a value-based care model.
“We have a large seat at the table, but with that dose come some accountability,” one analyst noted. “And with that comes a level of sophistication that you need, specifically, I think in outcomes, data gathering and data insights. If we want to continue to have a seat at that table, I think we need to be able to track the data and the outcomes that we’re providing for value-based partners, to be able to show them the value that we’re creating.”
Strategic Growth and Partnerships
Main Post Partners, based in San Francisco, has a diverse investment portfolio including Smoothie king and Flynn Group, a franchise operator in the dining and fitness sectors. The firm’s experience with franchise and service-based businesses, coupled with its collaborative approach – described as “partnership, not ownership” – were key factors in HomeWell’s decision.
Boxwood Partners served as the sell-side advisor for HomeWell in the transaction.
Following the acquisition, HomeWell’s leadership team will remain in place, ensuring continuity and stability. The company is focused on executing a growth strategy described as “intentional and focused,” having added 41 new franchise owners in 2025 and aiming to maintain that momentum through 2026.
HomeWell prioritizes finding franchise owners who align with its mission and culture, rather than simply pursuing rapid expansion. The company is also actively expanding its partnerships, including its collaboration with PocketRN, which supports participation in the Guiding an Improved Dementia Experience (GUIDE) Model.
“A lot of the foundation that we need is in place to take advantage of that, but now we want to pour fuel on that fire,” a senior
