2023-09-28 01:32:10
Although other manufacturers are already entering the electric vehicle market, Tesla continues as the king and remains at the forefront of sales, now more shared with other brands.
In recent years the electric vehicle market has intensified. Automotive icons like the Ford F-150 Lightning, Chevrolet Silverado, GMC Sierra and Ram 1500, even the Corvette, have joined or are about to join that market.
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Traditional auto companies are currently facing a strong obstacle due to the strike launched by the United Auto Workers against Ford, GM and Stellantis. And in that sense, workers’ complaints are closely related to the electrification of vehicles.
The transition to electric vehicles also represents an evolution in manufacturing processes, with complexities in the batteries, but more facilities in the rest of the assembly.
More than a decade after launching its first vehicle, Tesla has established itself in the market with a model in which traditional automakers try to compete. Its strategy is based on efficiency, reducing manufacturing costs by up to 40 percent.
In addition, your operating costs are also reduced in the payment of labor. They average $45 an hour, including wages and benefits, versus $66 an hour at Detroit automakers, according to The Wall Street Journal.
Although with difficulties, Tesla continues its dominance and sales reflect it: the Model Y is the best-selling car in the world, which it achieved only months after entering the top 10 in sales in the United States.
Additionally, Tesla’s four core vehicles account for 60 percent of electric vehicles sold in the United States. In the first half of this year, Tesla sold 336 thousand electric vehicles, 10 times more than its closest competitors, Hyundai-Kia and GM.
And if that were not enough, its future looks promising, because while the Detroit automakers are hampered by the strike, Tesla continues to advance and could be the automobile company best positioned to take advantage of the climate project of the president of the United States, Joe Biden. .
They also gain ground in charging. Recently its charger network only worked for Tesla cars, and its plug was locked against standard ones, however last year, Elon Musk rebranded its technology as an open North American charging standard, allowing rivals to use the system. .
Regardless of the fate of the American automotive union strike, Tesla will continue to lead despite the competition it now faces, which has to overcome other obstacles and is at a stalemate.
If Tesla drags the other automakers into a Silicon Valley business model, the production of electric vehicles will become more efficient and there will be cheaper electric cars.
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