It is reported that small and medium films will no longer have a direct OTD release. Major OT platforms have stopped buying and broadcasting such Malayalam and Tamil movies. Sreedhar Pillai, a trade analyst, made the announcement.
The reason for stopping the streaming of movies is the high price. Trade analysts say that there is no return on investment and a decrease in the number of viewers will lead to a decline in returns. But after reaching the theater, such films will be streamed on ODT. Success or failure in the theaters will come to an end.
#OTT major platforms have now stopped buying small & medium Tamil & Malayalam films for direct premieres. Reason is pricing is high & return on investment (number of views) is poor. Now preference is for films which had a theatrical run (hit/flop) and buy at throwaway price.— Sreedhar Pillai (@sri50) June 8, 2022