2024-07-24 09:17:13
Thunderbolt in the television world: Arcom decided on Wednesday not to retain the channels C8 and NRJ12 for the renewal of DTT frequencies. C8 is the most sanctioned channel in France for numerous violations and outbursts on air, particularly in the show Touche pas à mon poste, presented by Cyril Hanouna.
In contrast, the news channel CNews, regularly reprimanded by Arcom and owned, like C8, by the Canal+ group under the conservative billionaire Vincent Bolloré, was selected for the renewal of its frequency.
By dismissing C8, which has accumulated more than 7.6 million euros in fines due to the missteps of its star host Cyril Hanouna, the regulator sends a strong signal to channel publishers about the necessity to respect their obligations.
The withdrawal of its frequency will not necessarily mean the complete end of C8, given the broadcasting possibilities offered by the Internet, set-top boxes, or smart TVs, while Cyril Hanouna may continue to work on another channel or media outlet.
The projects of Ouest-France and Daniel Kretinsky selected
The channel projects proposed by the Ouest-France group and billionaire Daniel Kretinsky are both preselected by Arcom for DTT frequencies in 2025. Arcom based its decision on “the interest of each project for the public in light of the priority imperative of pluralism of socio-cultural expression currents“, the statement indicates.
OF TV, the Ouest-France project, and RéelsTV, the one backed by Czech billionaire Daniel Kretinsky through the company CMI France (Elle, Télé 7 Jours, Franc-Tireur, Ici Paris, Le Télégramme, France Dimanche…), mark the assault of the press on the small screen. Ouest-France aims to be “the channel of real life” and the first general national channel “located outside of Paris“, in Rennes.
“RéelsTV” promises to “restore the original concept of public debate“, relying on the “know-how” of other CMI France media. After the public hearings in July, a negotiation phase will open between the selected candidates and Arcom to establish their specifications.
DTT, launched in 2005 in mainland France, still largely structures the French audiovisual landscape and remains the only mode of television reception for nearly 20% of households equipped with a set. In total, 24 projects were in the running for 15 DTT frequencies expiring in 2025.
Future Trends in French Television after ARCOM’s Decision
The recent ruling by ARCOM to not renew the frequencies for C8 and NRJ12 marks a pivotal moment in the French television landscape. As C8 faces the repercussions of numerous sanctions, particularly related to controversial content from the popular show “Touche pas à mon poste,” the spotlight intensifies on content responsibility and regulatory compliance.
Conversely, CNews has secured its renewal, delivering a strong message about the need for a balance between robust viewership and adherence to broadcasting standards. The contrasting outcomes for these channels highlight a potential shift in audience expectations, emphasizing the demand for accountability and quality programming in the competitive media environment.
Impact of Digital Platforms
While the withdrawal from traditional broadcasting could threaten C8’s visibility, the rise of digital platforms ensures that the channel may still reach audiences through streaming services, smart TVs, and online outreach. This adaptability indicates a trend where traditional methods may give way to innovative digital strategies, allowing content creators more ways to engage viewers beyond conventional frequencies.
The Rise of New Players
The endorsement of new projects like OF TV and RéelsTV by ARCOM signals an opening for fresh content providers. These ventures, backed by Ouest-France and Daniel Kretinsky, capitalize on a public desire for diverse and multifaceted media representations. Their focus on societal issues and interactive public dialogue could lead to a revitalization of television, positioning it as a medium that fosters more meaningful engagement with audiences.
Emphasis on Pluralism and Cultural Expression
As regulations emphasize the importance of pluralism in broadcasting, future content creators will likely need to adapt their approaches to align with these values. Channels that successfully integrate varied socio-cultural narratives into their programming may thrive, underscoring a growing trend towards inclusivity and representation in the media.
Significance of Audience Engagement
The ongoing developments in television, particularly the ARCOM decision, may catalyze a greater attention to audience engagement strategies. Channels will need to innovate how they interact with viewers, potentially shifting towards more interactive formats or community-driven content, enhancing viewer loyalty and investment in programming.