Malaysia’s Ministry of Health criticized the new song ‘APT.’ by globally popular group Blackpink Rosé and American pop star Bruno Mars, saying it “encourages inappropriate behavior in the West.”
On the 24th, Malaysia’s Ministry of Health took issue with some of the lyrics of ‘Apartment’ on its official Facebook account, saying, “Have you heard of Rosé and Bruno Mars’ ‘Apartment’?”
Malaysia’s Ministry of Health pointed out, “In Rosé and Bruno Mars’ ‘Apartment’ song, the expression ‘apartment’ is used as a place of temptation, which normalizes behavior in the song that conflicts with the values of Eastern culture.”
Health officials specifically criticized the lyric “Kissy face, kissy face.” “Sent to your phone but, I’m trying to kiss your lips for real” and “Turn this apartment into a club.” They claimed that the part “I’m talking drink, dance, smoke, freak, party all night” was problematic.
Malaysia’s Ministry of Health also said, “What is even more concerning is that this song is often used in social media videos and is permeating our daily lives,” and added, “There is a possibility that children in particular may sing along to these lyrics unconsciously.”
He continued, “As parents, educators, and members of society, we must be cautious about indiscriminately accepting the influence of Western culture.” He continued, “There may be various interpretations of this song and opinions from fans, but you should analyze each aspect of the lyrics and think for yourself. “It is important to judge,” he said.
Such comments are causing controversy not only among Malaysian netizens but also around the world. Some netizens responded by saying, “Considering the young age group of idols and pop stars who enjoy music, the lyrics should be carefully written,” “The song may be addictive, but the lyrics are embarrassing,” and “Do they really have to paint the apartment with that image?”
On the other hand, some voices are raising questions such as, “Is it a problem just to listen to the song?” or “It can only happen if you don’t take the context of the song seriously.”
Meanwhile, group Blackpink Rosé collaborated with American pop star Bruno Mars and released the new song ‘APT.’ on the 18th. This new song, which was inspired by the ‘Apartment Game’, which is known as a K-drinking game, is gaining great popularity by creating a sensation on various charts in addition to the official charts.
Rosé is the first Korean female solo artist to reach #1 on the US Spotify chart and #1 on the global Spotify Daily Top Song chart. They became the first K-pop singer to take the top spot on Apple Music’s Daily Top Songs Global. The music video reached 100 million views on YouTube within 5 days of its release.
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