Brand Finance analysts estimated Manchester United’s brand value at $ 1.17 billion, down $ 36 million from last year. The club finished fifth this season and failed to qualify for the Champions League, and head coach Louis van Gaal was fired after two years with the team. Failures were brightened by the projected revenue growth of the club, according to Brand Finance.
The brand value of Spanish Real Madrid exceeded $ 1 billion for the first time – in a year it rose by $ 275 million to $ 1.15 billion and rose one step higher in the ranking, coming close to the leader. The difference with Manchester United was only $ 22 million. The brand was strengthened, among other things, by a successful contract with Adidas, according to which the football club will receive $ 160.2 million annually, Brand Finance analysts say.
The third this year is the Spanish FC Barselona, its value increased by $ 220 million over the year to $ 993 million (last year, Barça) was the sixth. The fourth place is taken by Manchester City: the brand value is $ 905 million against $ 800 million last year.
This year’s English Premier League champion Leicester City is the fastest growing brand ever. Its value for the year increased by 2.3 times to $ 237 million. And the club itself rose 13 positions in the ranking. True, the club of the Thai billionaire Vichai Srivaddhanaprabhi has not yet entered the TOP-10 and has become the 16th. Back in 2012, Leicester’s revenue from sponsorship deals was 5.2 million pounds ($ 8 million), in the 2013/2014 season – 32 million pounds ($ 55 million), and in 2014/2015. already 104 million pounds ($ 162 million) A sensational victory this season will bring the club another 150 million pounds ($ 220 million), analysts say.
Bayern Munich, the leading brand in 2014, is now in fifth place with an estimate of $ 867 million against second place and $ 933 million last year.
This year, as in the past, not a single Russian club made it to the TOP-50. Zenit got into the ranking of Brand Finance only in 2012. Then the cost of the club brand was estimated by the agency at $ 56 million.
10 most valuable football brands – 2016
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