2024-06-20 08:53:54
After the good success loved by each its steady information channel “M24” and its radio “RIM”, MAP, which celebrates its 63rd anniversary on Friday, has succeeded in establishing itself as a pioneering company when it comes to adaptation to the evolution skilled by the world of media within the period of recent applied sciences and social networks.
Along with its robust presence on the assorted social media platforms, the Company, previously a single-product Company (the dispatch on this case), has multiplied during the last ten years the merchandise and helps to put money into all media segments .
And to supply credible, full and intelligible data, MAP has opted lately for brand new editorial codecs to clarify, analyze, remark and put information or present occasions into perspective, whereas responding to a brand new normal pattern. of content material creation, highly regarded on the planet of the press at the moment.
Catchy and interesting, these new codecs similar to Verbatim, “Key factors”, “The necessities of”, “the protagonists”, “the main focus (Proper of response)”, “the true from the false”, the Interview, listicles, Truth checking, essential factors, “professionals and cons” and decoding, took the dispatch out of its traditional construction to embrace a brand new style which allowed dynamic interplay, not solely with customers ordinary MAP companies, but additionally with younger readers conversant in new strategies of communication and knowledge, speedy, succinct and direct.
At all times in tune with new applied sciences, MAP has additionally used synthetic intelligence to extend its productiveness and strengthen its positioning because the main African press company.
The usage of synthetic intelligence thus permits the automated technology of codecs (textual content, picture and AV archiving, automated textual content: sport, enterprise, climate and automated translation).
The Company has reached a brand new milestone within the implementation of its digital roadmap, by way of the deployment of a synthetic intelligence (AI) platform for the automated manufacturing of dispatches and tagging of its digitized archives.
Moreover, and after the good success of the pilot experiments on the stage of the economics-finance and sports activities editorial workplaces, the MAP launched in 2022 an bold challenge to empower all of its editorial companies with a view to making sure extra effectivity and promote specialization.
Within the audiovisual discipline and in an unprecedented strategy to diversifying its cultural merchandise, according to its statutes and inside the framework of the variety and richness of the nationwide heritage, the MAP launched in 2022 a variety of thematic internet radios, which immerse the listener in a selected acoustic universe, and are added to MAP’s steady data internet radio, www.rimradio.ma.
Audio manufacturing has been enriched with the launch of RIMCAST, a brand new product devoted to podcasts, which permits MAP’s steady information radio to place itself on the planet of podcasts, a brand new fashionable idea highly regarded with younger listeners.
Accessible by way of a easy Web connection on the web site “and on smartphones, by way of a devoted utility, downloadable from the “Play retailer” and “Apple retailer”, RIMCAST goals to be a contribution to the thrill skilled by the nationwide media panorama, according to the plural id and the richness of Moroccan cultural heritage.
For its half, M24, MAP’s steady information channel, has been enriched, as a part of its new programming schedule, with new applications coping with varied present cultural, mental and social matters.
These new tv applications are a part of M24’s want, since its creation, to arrange high-impact programming, primarily based on strengthening its achievements, with a view to selling its affect as a as a media platform that addresses all social points.
The Company’s place has additionally been strengthened lately within the discipline of publishing because of its varied publications, together with two each day newspapers in Arabic “Al Yaoum Al Maghribi” and in French “Maroc le Jour”, the clever month-to-month journal. “BAB” in French and Arabic variations, or the quarterly journal devoted to the variety of Maghreb cultures “Maghreb 1”.
The Company’s publishing exercise additionally consists of the annual publication of the MAP Album, and two yearbooks “Nouvelles du Maroc” and “Maroc factuel” in 4 languages, along with different occasional publications together with ” Rabat Magique”, the primary publication in a sequence of books on the cities of Morocco which goal to make recognized the cities of the Kingdom and, by way of them, the areas to which they belong, by presenting their potential by way of a wealthy and diversified rubric , which ranges from historical past to know-how, together with tradition, locations and monuments, spirituality, sport, nature, and so on.
Images is one other discipline the place MAP has made huge achievements over the previous ten years. That is how the Company’s photographic assortment continues to develop daily, along with the strengthening of the MAP Companies and MAP Digitale choices that are tailored to fulfill the aspirations of its purchasers. .
However, the MAP, which has round twenty data websites and twelve regional data websites, launched on the finish of 2021 a brand new specialised data website, “mapdata.ma”, which decodes the nationwide and worldwide information primarily based on the evaluation and processing of statistical knowledge.
The MAP thus continued its reform dynamic throughout 2022 with the goal of bettering its manufacturing and strengthening its positioning on a continental, regional and worldwide scale.
2024-06-20 08:53:54