The case of Margherita Spada “it struck me a lot: more and more young and inexperienced girls, despite being beautiful, are always looking for perfection through various types of interventions”, but “according to recent statistics, around 72% of patients who turn to a plastic surgeon have visited his social profile before booking a consultation. Photos, videos and reviews become real business cards. This phenomenon is not negative in itself: social networks offer transparency and allow patients to evaluate the doctor’s aesthetics and approach. such an important decision should not be based solely on what you see online.” He states it Roberto Valeriani, specialist in reconstructive and aesthetic plastic surgery, who recommends “integrating the information collected on social media with more in-depth research. Consulting CVs, experience, membership in associations and societies specializing in plastic surgery, reviews on reliable platforms are fundamental steps to evaluate the real professionalism of a surgeon”, he points out.
“Margaret faced a journey of hundreds of kilometers to be operated on by that plastic surgeon who on TikTok promised to reshape her nose with a ‘minimally invasive’ and scar-free operation”, highlights Valeriani who concludes: “Social media are a tool powerful, but they must be used with awareness. Getting information from multiple sources guarantees a responsible choice, increasing the safety and serenity of those who wish to undergo surgery”.
How can prospective patients distinguish between genuine and misleading social media content related to plastic surgery?
Interview with Dr. Roberto Valeriani on the Impact of Social Media on Plastic Surgery Decisions
Q: Thank you for joining us today, Dr. Valeriani. To start our conversation, could you share your thoughts on the case of Margherita Spada and her decision to pursue plastic surgery?
A: Thank you for having me. Margherita’s case is very telling of a broader trend we see today—more young and, unfortunately, inexperienced individuals are turning to plastic surgery, often driven by a desire for perfection. This phenomenon is increasingly common among young women who feel pressured to conform to beauty ideals amplified by social media.
Q: It’s interesting that you mentioned social media. Can you elaborate on the role of platforms like TikTok in shaping patients’ decisions?
A: Certainly. Recent statistics show that around 72% of patients consult a plastic surgeon after visiting their social media profiles. Platforms like TikTok, with their visual content and engaging formats, serve as virtual portfolios for surgeons. Unfortunately, patients can sometimes base their decisions solely on these impressions without doing thorough research.
Q: What advice would you give to individuals considering plastic surgery based on what they see online?
A: It’s essential to approach social media with a critical eye. While these platforms can provide insights into a surgeon’s aesthetic and approach, I strongly recommend integrating that information with in-depth research. Look into the surgeon’s credentials, their experience, and their membership in reputable associations and societies specializing in plastic surgery. Additionally, seeking reviews from verified platforms can help you assess a surgeon’s professionalism more effectively.
Q: You mentioned Margherita traveled a significant distance for her surgery. What implications does this have for patient safety and decision-making?
A: Margherita’s journey underscores the lengths to which individuals are willing to go, often enticed by a surgeon’s apparent capabilities showcased online. However, this raises serious concerns about safety. Traveling far for a procedure might mean patients overlook crucial factors like post-operative care, which is vital. Accessing a local, reputable surgeon can often provide a balance of quality care without the risks associated with long-distance travel for aesthetic procedures.
Q: How can social media be used responsibly when researching plastic surgery options?
A: Social media is indeed a powerful tool, and when used responsibly, it can enhance our understanding of available options. Patients should critically evaluate the content they consume—seeking multiple sources of information and confirming any claims they come across. Engaging with medical professionals who can provide sound advice is key. By ensuring that their choice is informed and backed by credible information, patients can make safer, more confident decisions regarding their surgery.
Q: what is your overall message to those considering cosmetic procedures in this social media-driven landscape?
A: My message is clear: while social media can be a valuable resource, it should not be the sole basis for making such significant decisions. Patients must arm themselves with comprehensive information and ensure they are working with qualified professionals. This approach not only promotes safety but also leads to greater satisfaction with the outcomes of aesthetic surgeries.
Q: Thank you, Dr. Valeriani, for sharing your insights on this important topic.