2024-07-19 15:31:41
Every fall, Apple introduces an updated model series, which now includes four models. Potential buyers can choose between two sizes and performance levels. From last year’s model, standard models are on offer at a reduced price; Occasionally special formats like 13 mini or SE are added. Apple itself does not reveal which model is the most popular – instead, market analysts provide their estimates. Consumer Intelligence Research Partners (CIRP) now has its observations for the quarter from April to June published. Your research: The iPhone 15 models are less popular than the 14 in the comparable period last year.According to CIRP analysis, the share of current models in the third financial quarter is 66 percent. By 2023, the current 14 series models have achieved a total of 79 percent. The models of the previous year get the maximum amount; the SE ratio remains relatively stable. The undisputed winner is still the most expensive model, which defies the general trend: 22 percent of all iPhone buyers choose the Pro Max variant, both in 2024 and 2023.
There is no information about complete sales
CIRP analysis is based on sales from different business channels outside the manufacturer; Apple itself does not publish share figures for different models in its quarterly reports. Until 2018, the unit numbers for the general categories were part of the quarterly figures. Since 2019, the group has presented only the sales figures for the respective categories (iPhone, iPad, Mac, accessories, software & services). . iPhones have accounted for the lion’s share of sales for the past decade. In recent years, sales of iPhones have stagnated in the third fiscal quarter since 2021. Apple presented figures for the second quarter at the beginning of May; Apple recorded a decline in sales of up to ten percent for iPhones alone. Apple will publish official sales figures for the quarter ending in May at a shareholder meeting on August 1st.
The third financial quarter over the years.
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