2023-06-02 21:00:32
Meta Foresight’s report on 2023 trends showed a synthesis of conversations carried out around the world, both on Facebook and Instagram, where four million users connected between communities, from various fields.
Today we generate communication campaigns in a world of uncertainty and we face a global context of instability. In addition, we are going through a time of anxiety, related to inflation and recession. This situation is clearly reflected, in the way that the conversations around the world increase, around frugality, on Instagram, revealing an annual increase of 485% and financial intelligence of 142%.
Today, the conversations reveal an incessant search for the “joie de vivre” or the joy of living, on Facebook, with an increase of 5,834% and a vibrant world, in which the limits between cultures are disappearing, in food, the music and much more. In addition, they capture the way in which purpose is redefined, for example on Instagram, an increase of 142%, in all its modalities: environmental, economic and, of course, human.
The way we see ourselves determines how we perceive the world and interact with it. However, identity is increasingly related to experience. People are exploring it, talking about bodily integrity, redefining what we mean by middle age, embracing cultural fluidity, and demonstrating how food can connect us, whether it’s an apple salad or a side dish.
In every corner of the world, people are redefining their relationship with their bodies based on concepts such as positivity, beauty, health and autonomy. For many, issues related to autonomy and bodily integrity are becoming more popular.
The concept of beauty and health continues to evolve, and body hair is gaining prominence as people debate whether to remove it (chemically or with an epilator) or keep it on (underarm hair), challenging the canons of gender norms. established.
Also, conversations around body modification are becoming more frequent, perhaps because it is the most visceral form of personal expression.
Today it is very important to include topics of interest in our brand or practice communication that help us stay current with our audience and reach new interest groups with valuable content that connects with their lifestyle.
Fuente:
Culture on the Rise. (2023, May). META FORESIGHT
Alejandro Zayas has a degree in Marketing with more than 15 years in the pharmaceutical industry, Pharma, CHC, Ot’x and Medical Devices.
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