Sacrifice Distillerya producer of rested, aged artisanal drinks and wild agaves (such as Tobalá), stated that the high demand abroad mezcal and tequilaplaced both products as the main export items for the country.
“Only with a greater cash flow would we be able to consolidate beyond our borders,” said Manuel Benet Ysita, CEO of the distillery.
Only in 2023, foreign sales of 420 million liters of tequila, while in mezcal some 8 million liters of mezcal.
Both tequila and mezcal They ranked second among the national products with the highest value within agri-food exports during 2023, surpassing the 4 thousand 429 million dollars.
Last year’s total trade exchange (includes international purchases and sales) of Liquor and others Spiritual Drinks for 4 thousand 424 million dollars.
The company Sacrifice was powered by Mundi, a financial technology platform, which capitalizes on export opportunities to North America, mainly the United States, but has plans to get closer to Europe.
“Having the financial support of that platform has been fundamental for us, it has allowed us to maintain our artisanal production at scale, without compromising the quality that distinguishes us, and meet the demands of the market,” said Benet Ysita.
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What factors contribute to the rising popularity of artisanal mezcal and tequila globally?
Interviewer (Time.news Editor): Welcome to Time.news! Today, we have the pleasure of speaking with Dr. Maria Lopez, an expert in the agave spirit industry. Dr. Lopez, thank you for joining us!
Dr. Lopez: Thank you for having me! It’s great to be here.
Editor: Let’s dive right into it. Sacrifice Distillery has recently mentioned the increasing demand for mezcal and tequila abroad. Why do you think these spirits have gained such popularity on the global stage?
Dr. Lopez: That’s a great question! Mezcal and tequila are not just beverages; they embody a rich cultural heritage and craftsmanship. As more consumers seek authentic and unique experiences in their culinary choices, these spirits—especially artisanal ones—have become highly sought after. The complexity of flavors, particularly those derived from various wild agaves like Tobalá, also contributes significantly to their appeal.
Editor: Speaking of Tobalá, can you elaborate on what makes this specific agave so special?
Dr. Lopez: Absolutely! Tobalá is a wild agave that grows in specific regions of Mexico. Unlike the more commonly used blue agave for tequila, Tobalá is smaller and takes longer to mature, often growing in rocky, mountainous areas. This gives it a unique flavour profile—earthy, fruity, and sometimes even floral notes. It requires skilled artisans to harvest and produce, which adds to its allure and elevated price point.
Editor: So with this high demand, how are producers balancing the need to meet international consumption while maintaining the quality of their products?
Dr. Lopez: That’s the crux of the issue. Many producers, like Sacrifice Distillery, are committed to sustainable practices. They emphasize quality over quantity, ensuring that they do not compromise the integrity of their spirits. This means a careful approach to cultivation, harvesting, and production techniques. However, increased global demand can sometimes push producers to find a balance between expansion and preserving traditional practices.
Editor: That’s fascinating! And how do you see the future of mezcal and tequila evolving in the coming years, especially in terms of market trends?
Dr. Lopez: I believe we will see a continued trend towards premium and artisanal products. Consumers are increasingly interested in the story behind their spirits, driving them to seek out brands that prioritize authenticity and sustainability. Additionally, we may witness a rise in cocktail culture that showcases these spirits in innovative ways. Education around mezcal and tequila will also be vital, as consumers develop a deeper appreciation for their intricacies.
Editor: It sounds like the future is bright for these spirits! Before we wrap up, do you have any advice for consumers looking to explore the world of mezcal and tequila?
Dr. Lopez: Absolutely! Start by seeking out brands that provide transparency about their sourcing and production methods. Don’t be afraid to ask questions about what you’re drinking—many distillers love sharing their stories. Also, consider attending tastings or workshops that expose you to different types of agaves and production styles. It can be a delightful journey!
Editor: Thank you so much, Dr. Lopez! It’s been enlightening discussing the world of mezcal and tequila with you, and we look forward to seeing how the industry evolves.
Dr. Lopez: Thank you for having me! I’m excited about the future of agave spirits and sharing this passion with more people.