The growth in activities of turnover-by-3-2-on-the-finish-of-september-2023/” title=”Maroc Telecom improves its consolidated turnover by 3.2% on the finish of September 2023″>Moov Africa subsidiaries (+4%) compensates for the decline in turnover in Morocco (-2.2%), explains the group in a press release on its consolidated results as of September 30.
In Morocco, the group’s activities generated, during the first nine months of 2024, a turnover of nearly MAD 14.42 billion, down 2.2%, due to the drop in turnover. Mobile (-6.1%), partially offset by the increase in Fixed Data activities (+10.5%), reports the same source.
Fixed and Internet activities generate a turnover of 7.4 billion dirhams, up 2.9% compared to 2023. The growth of Fixed Data (+10.5%) more than offsets the drop in Voice.
On the international side, the turnover of Moov Africa subsidiaries recorded an increase of 4% and stood at MAD 13.91 billion thanks to the good dynamic of Mobile Data (+15.7%), Fixed Internet (+22.9%) and Mobile Money at (+6.5%).
Excluding the drop in call terminations, subsidiary turnover was up 4.5%.
The Maroc Telecom Group’s achievements in the third quarter of 2024 are marked by the positive dynamics of the activities of the Moov Africa subsidiaries and by sustained efforts in terms of cost optimization, notes the press release.
Despite a still intense competitive environment, the Group has been able to maintain the growth of its revenues and a high level of profitability, underlines the same source, noting that the Group’s significant investment policy, combined with the adaptation of the services offered, promotes the development of access to and use of very high-speed Internet. It also prepares the arrival of new technological generations, both in the countries of presence and in Morocco.
How is Moov Africa leveraging growth opportunities in other African countries?
Interview between Time.news Editor and Telecom Expert on Moov Africa’s Growth and Challenges
Time.news Editor (TNE): Welcome, everyone, to another insightful discussion brought to you by Time.news. Today, we have the privilege of speaking with Dr. Ahmed Diallo, a renowned telecom expert with extensive knowledge on market trends in Africa. Dr. Diallo, welcome!
Dr. Ahmed Diallo (DAD): Thank you for having me! It’s great to be here to discuss such an interesting topic.
TNE: Let’s dive right in. Recently, Moov Africa reported a 4% growth in activities from its subsidiaries, which somewhat offsets a 2.2% decline in turnover in Morocco. What does this growth indicate about the overall performance of the Moov Africa group?
DAD: That’s a compelling observation. The 4% growth from Moov Africa’s subsidiaries suggests that while the Moroccan market is facing challenges, the company’s broader regional operations are thriving. This indicates a successful strategy in diversifying their services and possibly tapping into under-served markets in other African countries.
TNE: Absolutely. It seems that Moov Africa is capitalizing on opportunities outside Morocco. What factors do you think are contributing to this growth in subsidiaries?
DAD: Several factors are at play here. First, there’s an increasing demand for mobile connectivity and digital services across Africa, driven by a rising young population and urbanization. Moov Africa might also be expanding its product offerings or enhancing service quality, which will naturally attract more users. Lastly, any partnerships or collaborations they’re forming could also be playing a role in their growth trajectory.
TNE: Interesting points! Now, let’s shift focus to the decline in Morocco. What do you think are the reasons behind that 2.2% drop in turnover?
DAD: The decline in Morocco could be attributed to several factors. For one, market saturation is likely becoming an issue—the telecom space in Morocco has matured, and competition is fierce. Customers may also be switching to other providers or opting for more economical plans due to the economic environment. Furthermore, regulatory challenges can affect pricing strategies and profitability.
TNE: Given the competitive landscape in Morocco, what strategies do you think Moov Africa should implement to reverse this trend?
DAD: I believe Moov Africa should focus on enhancing customer experience through better service delivery and competitive pricing. They could also invest in innovative technologies, like 5G, to attract customers seeking better connectivity. targeted marketing campaigns could help re-engage their existing customer base and attract new users.
TNE: Those sound like solid strategies. With the telecom industry evolving rapidly, how important is it for companies like Moov Africa to adapt quickly?
DAD: Adaptation is absolutely critical. The telecom sector is influenced by technological advancements and changes in consumer behavior. Companies that fail to innovate or adapt may find themselves losing market share to more agile competitors. This is particularly important in Africa, where the digital landscape is changing fast, with increasing mobile penetration and the advent of mobile money services.
TNE: Great insights, Dr. Diallo, thank you! Any final thoughts on the future outlook for Moov Africa?
DAD: The outlook for Moov Africa remains optimistic, particularly if they continue to leverage growth opportunities outside Morocco while addressing the challenges within the domestic market. Their ability to adapt to changing market conditions and consumer needs will be key to sustained growth.
TNE: Thank you, Dr. Diallo, for your valuable insights and for joining us today! It’s always a pleasure discussing the dynamic telecom landscape in Africa.
DAD: Thank you for having me! I look forward to seeing how Moov Africa evolves.
TNE: And thank you to our viewers for tuning in! Stay informed and engaged with us at Time.news for more discussions on the latest trends in the telecom industry and beyond.