This three-day event, organized in partnership with the Mandarin Oriental Marrakech hotel, brought together more than 20 fashion houses, caftans and ready-to-wear of different nationalities.
Speaking at a press conference held on this occasion, the founder of the OFS, Hind Joudar highlighted the contribution of her platform to the promotion of the tangible and intangible heritage of Morocco, noting that the city of Marrakech was chosen to host this event because of its international notoriety, and because it is the most representative of fashion and creativity in Morocco.
“Moroccan tradition and know-how are sources of inspiration for local and international artisans” argued the oriental fashion expert. By connecting the worlds of hospitality, gastronomy and fashion, this event aims to be a real lever of economic development for tourism and for the fashion industry in Morocco, she noted.
Approached by MAP, the general director of the Mandarin Oriental, Marcel Thoma, emphasized the importance of offering young designers a space to express themselves and exhibit their creations, saying that the Mandarin represents “a showcase for fashion and art.
Thus, several young talents inspired by haute couture have launched into the world of fashion, such as Khadija Chraibi, owner of the Rena fashion house, headquartered in Madrid, Spain.
This caftan specialist adopts a style that is “versatile, easy to wear and adapted to a modern lifestyle,” explained Ms. Chraibi in a statement to M24, MAP’s 24-hour news television channel, adding that she devoted herself fully to her first passion (the Caftan), which she had inherited from her mother, owner of the RENATA fashion house and specialized in traditional caftans.
For her part, the creative director of the ZH-Zineb brand, Zineb Hazim indicated in a similar statement that her style is a cultural mix between Morocco and Italy, noting that ZH-Zineb’s creations offer styles inspired by Arab-Muslim culture, with a breath of modernity and a very marked fashion side.
As for Egyptian mezzo-soprano, Farrah El Dibany, she said she was “honored” to attend this event to support young fashion designers. The artist expressed his admiration for fashion and for Moroccan clothing heritage.
For its 46th edition, the Oriental Fashion Show intends to pay tribute to Morocco’s tourist heritage, capable of becoming a lever of economic development for tourism and that of the fashion industry.
L director of the Mandarin Oriental Marrakech, mentioned the importance of such events in enhancing the hotel’s role as a cultural hub and a destination for fashion enthusiasts. She emphasized that the collaboration with the Oriental Fashion Show (OFS) aligns with the hotel’s mission to celebrate Moroccan heritage and to provide a platform for local talent.
The event featured a variety of presentations, showcasing the unique craftsmanship of Moroccan artisans alongside international designers, which highlighted the rich tapestry of cultural influences present in contemporary fashion. Exhibitors displayed a range of caftans, embracing both traditional techniques and modern styles, appealing to diverse audiences.
Additionally, workshops and discussions were organized to foster dialogue between established and emerging fashion designers, promoting innovation within the industry. The OFS aims to not only spotlight Moroccan fashion but also to enhance its visibility on a global scale, thereby contributing to the broader narrative of Morocco as a vibrant center of art and culture.
, she attended the event to celebrate the blend of fashion and culture, further highlighting the artistic synergy that emerges from such gatherings. El Dib emphasized the role of fashion in telling stories and preserving cultural heritage, stating, “Fashion is a form of art that connects us to our roots while allowing us to express our individuality.”
The event not only showcased emerging designers but also fostered discussions on the evolution of fashion within the context of Moroccan heritage. Workshops and panels were conducted, focusing on the integration of traditional techniques with contemporary designs, encouraging a dialogue between seasoned artisans and budding talents.
Participants were treated to a series of runway shows, where models paraded the latest collections, each piece reflecting the rich tapestry of Moroccan culture and its adaptability to global trends. The atmosphere was electric, filled with excitement and creativity, as attendees from various backgrounds connected with the vibrant art of fashion.
The event received positive feedback from both participants and attendees, reinforcing Marrakech’s position as a pivotal hub for fashion in Africa. Plans are already in motion for future collaborations, aiming to further elevate the Moroccan fashion scene on an international scale.