2024-07-16 23:06:14
Initiated by the General Confederation of Moroccan Enterprises in Marrakech-Safi (CGEM-MS), the National Agency for the Promotion of Small and Medium Enterprises (Maroc PME) and the Regional Association of Hotel Industries (ARIH-MS), in partnership with the Ministry of Tourism, Crafts and Social and Solidarity Economy, this meeting marked by the massive presence of professionals, aimed to present the major axes of this program launched last February by the supervisory ministry, with the assistance of professionals, indicates a press release from the organizers.
Speaking on this occasion, the president of CGEM-MS, Youssef Mouhyi, stressed the importance of the “GO SIYAHA” program in terms of supporting the diversification of the offer of tourism companies.
Highlighting the strategic challenges of this initiative, he affirmed the commitment of the various partners to actively support operators in the sector to maximize the benefits.
For his part, the Secretary General of ARIH-MS, Mustapha Amalik, stressed that this program strengthens the numerous programs developed by the supervisory ministry to improve the quality of services offered.
For their part, representatives of the Maroc PME Agency addressed the three major axes of the program, namely support for investment, technical expertise to support competitiveness and support for green growth.
Following the presentations, a question-and-answer session allowed participants to shed light on the various aspects relating to the GO SIYAHA program, the same source said.
In addition, individual meetings were organized on the sidelines of the event in order to offer personalized support to companies wishing to join the program.
Launched by the Ministry of Tourism, Crafts and Social and Solidarity Economy, “Go Siyaha”, the new support program deployed by the Maroc PME Agency, aims to support, on the one hand, tourism companies wishing to offer innovative entertainment products and to support, on the other hand, tourism companies in their transition towards more sustainable and innovative practices.
This program also aims to accelerate the growth and competitiveness of tourism businesses to encourage the creation of a new generation of activities and services that meet the new expectations of national and international tourists.
This new attractive and innovative framework will encourage investment in the sector, contribute to the development of the existing tourist offer and enable support for companies throughout their projects.
2024-07-16 23:06:14