Mars wrigley Foundation, dedicated to enhancing lives and spreading happiness, is on a mission to transform communities through vibrant, revitalized public spaces. In Mexico, this vision takes shape in impactful projects that empower vulnerable communities, like the recently inaugurated community center in Real de Conín, nestled in the heart of El Marqués, Querétaro.
This initiative seamlessly aligns with Mars Wrigley’s overarching purpose: to inspire joy in everyday moments.By creating thriving community hubs, the foundation strengthens this promise, fostering social and emotional resilience, and ultimately elevating the quality of life for residents. With a global reach spanning over 15 countries, the foundation focuses on building and reinvigorating spaces where connections flourish, benefiting individuals and weaving stronger social fabric, according to Rosalba Delgado, Director of Corporate Affairs for Mars Wrigley, Latin America North, in an interview.
The Real de Conín project embodies Mars Wrigley’s commitment to investing in uplifting public spaces within communities facing adversity. This vibrant park and community center will initially benefit 100 families and over 500 individuals. Part of the “Connection with the Community” program,the project collaborates with organizations like TECHO to develop sustainable infrastructure that provides safe,educational,and recreational avenues in areas of high need.
“The Real de Conín initiative is more than just physical conversion; it’s about empowering residents,” explains Delgado. “We foster a participatory model where the community actively participates in managing and nurturing these spaces. Our goal is to encourage a sense of ownership and duty, enabling neighbors to not only enjoy the immediate benefits but also actively contribute to the long-term success of the center.” further enriching the project, a community garden and nursery will be established, providing additional resources and employment opportunities for residents. The challenge for the mars Wrigley Foundation and similar organizations is to create a lasting, positive impact that resonates for years to come.
How does Mars Wrigley Foundation measure the success of its community progress initiatives?
interview with Rosalba Delgado, Director of Corporate Affairs for Mars Wrigley, Latin America North
Q: Thank you for joining us today, Rosalba. Can you tell us about the mission of the Mars Wrigley Foundation and its importance in community development?
A: Thank you for having me. The Mars Wrigley Foundation is dedicated to enhancing lives and spreading happiness by transforming communities through vibrant and revitalized public spaces. Our mission is to create impactful projects that uplift vulnerable communities. The foundation’s overarching purpose is to inspire joy in everyday moments, and we believe that thriving community hubs can significantly elevate the quality of life for residents.
Q: The Real de Conín project in El Marqués, Querétaro sounds impressive. What initiated this specific initiative, and what are its core components?
A: The Real de Conín project is an embodiment of our commitment to investing in public spaces, particularly in communities facing adversity. This project is part of our “Connection with the Community” program, and it focuses on developing sustainable infrastructure for safe and educational use. Initially, this vibrant park and community center will benefit 100 families and over 500 individuals, providing them with resources for recreation and social engagement.
Q: How does the Mars Wrigley Foundation collaborate with local organizations, and why is this partnership important?
A: Our collaboration with organizations like TECHO is crucial becuase it allows us to pool resources and expertise to develop sustainable solutions effectively. These partnerships are integral to our projects as they help us understand the community’s specific needs, ensuring that our initiatives are relevant, impactful, and capable of fostering social connections.
Q: You mentioned community empowerment in managing these spaces. Could you elaborate on how this participatory model works?
A: Absolutely. our participatory model encourages community members to take an active role in managing and nurturing the public spaces we create. We believe that fostering a sense of ownership and responsibility among residents is essential for long-term success. By involving neighbors in the decision-making processes and the upkeep of these areas,we not only enhance their immediate experiences but also ensure that the benefits last for years to come.
Q: In addition to the community center, what other resources will be provided to enrich the lives of residents in the Real de Conín initiative?
A: We plan to establish a community garden and nursery within the project, which will serve as an additional resource for residents while also providing employment opportunities. This element not only enhances food security but also contributes to the community’s social fabric, fostering cooperation and collective growth.
Q: What are some of the challenges the mars Wrigley Foundation faces in creating a lasting impact within these communities?
A: One of the significant challenges is ensuring that our initiatives resonate with the community for years to come. It’s essential to create projects that are not only needed but are also maintained and cherished by the residents. Building strong relationships within the community and continuously engaging them in the development process are vital strategies we employ to overcome these challenges.
Q: As an industry leader in community development, what advice would you offer to other organizations looking to make an impact in similar ways?
A: I would advise organizations to prioritize community involvement at every stage of a project. Understanding the unique needs,desires,and cultural significance of a community will lead to more effective and lasting initiatives. Collaboration with local organizations is also pivotal; they can provide insights that enhance the relevance of your efforts. Lastly, always design with sustainability in mind to ensure that the benefits can be enjoyed for generations.
Q: Thank you, Rosalba, for sharing these valuable insights today. It’s clear that the Mars Wrigley Foundation is making significant contributions to communities in need.
A: Thank you for the opportunity to discuss our work. we’re excited about the positive changes our initiatives bring and look forward to continuing to inspire joy and resilience in communities across Latin America and beyond.