The original voice cast of the Mass Effect trilogy released a video on November 7, 2026, to urge fans to help save the franchise after Electronic Arts (EA) closed developer BioWare, according to Kotaku. The Save Mass Effect
campaign used the traditional series celebration day to mobilize performers and fans against the studio’s closure.
Electronic Arts (EA) shut down the Edmonton-based studio on October 21, following EA’s acquisition by a consortium of private equity holders, including Jared Kushner’s Affinity Partners and the Saudi Arabia Public Investment Fund. This closure cancelled Mass Effect 5 and placed the gaming side of the franchise on an indefinite hold.
Billboards and Petitions Signal Growing Fan Support
The campaign has moved from social media to physical demonstrations. After launching a #SaveMassEffect billboard in New York’s Times Square, the movement deployed mobile billboard trucks in California, Wales, Texas, and Edmonton. In North Texas, community members erected billboards in the Dallas and Frisco areas. Activists also targeted EA’s Redwood headquarters with billboard trucks and tagged offices in Madrid.
Today is a very special day for Mass Effect fans. We've worked incredibly hard to bring together most of the original Mass Effect trilogy's voice cast to share a very important message with you. We need to #SaveMassEffect. pic.twitter.com/FOp0qp4wBI
Support for the franchise’s survival is growing through several channels:
- A Change.org petition has garnered more than 310,000 signatures.
- A Canadian government petition has been launched, requesting that the government help the former Edmonton-based studio “resume business as an independent, Canadian company.”
- Activists are encouraging fans to maintain a high count of simultaneous players on the original game to make a stronger case for the series.
Politicians and Industry Figures Back the Movement
Newly elected New Democratic Party leader Avi Lewis expressed frustration with private equity and EA, suggesting that the federal government should intervene to protect Canadian businesses. Member of Parliament Don Davies also boosted support for the petition.
BioWare is an Edmonton-based video game studio that created acclaimed series like #MassEffect, Baldur’s Gate, and Dragon Age. Canada’s video game industry creates some of our most important cultural exports, and #BioWare was among our greatest success stories. (1/3) pic.twitter.com/KeL6LeRzuW
The gaming industry has also responded. Owlcat Games released a video reminiscing on the series, and Five Nights At Freddy’s performer Kellen Goff shared thoughts on the importance of the movement.
Recent leaks regarding the canceled project, referred to as Mass Effect Universe, have increased the urgency of the campaign. Details surfaced since the studio’s closure revealing the title was set 600 years after the Reaper War and featured a new protagonist—an ex-soldier turned Normandy crew member—and the return of the character Liara.
Composer Sam Hulick joined the cast in a statement to emphasize the human cost of the studio’s closure.
The hardworking people who made Mass Effect deserve to see their vision through,
says Mass Effect composer Sam Hulick, joined by much of the game’s cast in a video statement. I’m not ready to see the story end either.
Happy N7 Day!!#SaveMassEffect pic.twitter.com/oB3d3MXNOB
Earlier coverage: EA Shuts Down BioWare and Cancels Next Mass Effect Game Amid Job Cuts
More on Mass Effect
🚨 N7 DAY IS HERE! LESS THAN 2 HOURS! We need YOU to help boost Mass Effect Legendary Edition's Steam player count. 🎮 Play at the same time and make sure your Steam status is ONLINE so you count! 11AM–2PM PST | 2–5PM EST 7–10PM GMT | 8–11PM CET SHARE THIS!!#SaveMassEffect pic.twitter.com/aW4GWhvylT