Master TikTok Trends: A Guide to Going Viral

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Cracking the TikTok Code: Mastering Trends for Business Growth

TikTok isn’t just for Gen Z anymore. It’s a powerful marketing tool, but only if you know how to wield it. The key? Mastering trends. But blindly jumping on every bandwagon is a recipe for disaster. Let’s dive into how to strategically leverage TikTok trends to boost your brand.

Step 1: Identify Which Trend Resonates

Not all trends are created equal, especially when it comes to your brand. Trying to force a fit is like putting a square peg in a round hole – it just won’t work. The goal of your TikTok account, whether it’s employer branding or product promotion, dictates which trends are worth your time.

Authenticity Over Everything

Resist the urge to chase every viral sensation. Authenticity is king (or queen!) on TikTok. A forced trend can damage your brand’s credibility. Rather, focus on content that aligns with your brand’s DNA. Think about your core values, target audience, and overall message. Dose the trend amplify these elements, or does it dilute them?

Business Account Considerations

Using TikTok for business? Double-check that the trend uses authorized sounds. This is crucial to avoid copyright issues and potential account penalties. TikTok’s official documentation is your best friend hear. Don’t skip this step!

Expert Tip: Before committing to a trend, analyze similar videos. What works? What doesn’t? How can you put your unique spin on it?

Step 2: Brainstorm Your Ideas

You’ve found a trend that fits. Now it’s time to brainstorm.Don’t just wing it! A little planning goes a long way. Think of it as creating a mini-blueprint for your TikTok masterpiece.

The 2-Minute Framework

Quickly outline your TikTok in just two minutes. consider these key elements:

• The Message: What core message do you want to convey?
• Target Audience: Who are you trying to reach?
• Visuals: Will you use images or video?
• Text: what text will you add on-screen and in the caption?

Preliminary Reflection is Key

This preliminary reflection is essential. It ensures your content is focused, relevant, and engaging. It’s the difference between a TikTok that gets lost in the noise and one that captures attention.

If you want to have trendy examples, you can consult one of the old trendy editions, our newsletter dedicated to Tiktok!

Step 3: Produce and Publish Your Video

Ready to bring your idea to life? Here’s where the magic happens. But remember, TikTok is a mobile-first platform. Embrace the limitations and use them to your advantage.

Mobile-First Mindset

Everything should be done on your phone, through the TikTok app.This is non-negotiable. You can’t effectively set up your video, choose sounds, or use templates on a computer. Embrace the mobile workflow!

Prepare Your Assets

Send all necessary images, photos, and videos to your phone.Also, copy any text you plan to use. This streamlines the creation process and prevents frustrating delays.

CapCut: Your Secret Weapon

Install CapCut, TikTok’s sister app. It offers a plethora of filters and editing tools perfect for replicating trends. It’s like having a mini-Hollywood studio in your pocket.

Recover Your Images/Videos

Transferring files from your computer to your phone can be a pain. Here are a few options:

• Planning tool like Zenkit
• Cloud storage like iCloud or Google drive
• Messaging apps like WhatsApp or Slack
• AirDrop (if you’re an iPhone user)

Access Your Trend Example

Open the TikTok trend you want to reproduce. This gives you access to the necessary elements: music, popular sounds, filters, etc.

Two Paths to Creation

Once the TikTok is open, you have two choices:

1. Click the lower right to open the videos that use the sound. Then click “Use this sound” to reproduce the trend.
2. click down left to open the CapCut model.

The images below illustrate these steps:

Through the miniature that presents the sound

Log in to the functionality that allows you to resume the sound

You can also use a model

The application therefore gives you back to the Tiktok creation tool or the Application of Capcut. All you have to do is click “Use the model”.

Create Your TikTok

In both cases, you can now set your video or images. Let your creativity flow!

Note: For slideshows, you have to add images one by one (yes, it’s not very intuitive!).

If you’re in CapCut, click “Export to TikTok.” Once your illustration is added, you can add text to your TikTok.

Before Publishing Your TikTok Trend

You’ve produced your trendy video. Now it’s time to add the finishing touches.Think of this as the final polish before you present your masterpiece to the world.

Description and Hashtags

Add a compelling description and relevant hashtags. these elements complete the video,just like a post hook on other social networks. Hashtags are your key to discoverability.

Manager Approval

If necessary, get your manager’s approval at this stage. It’s always better to be safe than sorry, especially when representing a brand.

Choose a Cover Window

Select a captivating cover image and add a title.This is visible only when someone browses your profile,but it’s a valuable tool for quickly identifying your account’s editorial line. Think of it as your profile’s visual resume.

Homogeneity is Key

Strive for a consistent style across your cover windows. This creates a visually appealing and professional profile. It’s all about building a cohesive brand identity.

Publish the Trendy Video You’ve Just Created

Your TikTok is ready for its debut! You can save it as a draft for later, but remember, you can’t schedule TikTok videos natively. This is a major limitation, but there are workarounds.

Scheduling Limitations

You can’t (yet) schedule the publication of a TikTok video directly within the app. This can be frustrating for busy marketers.

Third-Party Tools

You can use a third-party tool like Publer, but you won’t have access to all of TikTok’s features.It’s a trade-off between convenience and functionality.

Conclusion

Don’t be afraid to experiment! Reproduce different trends to familiarize yourself with the platform. Start by publishing in private, then unleash your account when you feel confident. TikTok is a dynamic and ever-evolving platform. The more you play, the better you’ll become. So, get out there and start creating!

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FAQ: Mastering TikTok Trends for Business

Q: How do I find trending sounds on TikTok?

A: Open TikTok and scroll through your “For You” page. Pay attention to videos with a small arrow pointing upwards next to the sound. This indicates a trending sound. You can also check the TikTok creative Center for trending topics and sounds.

Q: What’s the best way to come up with original content ideas for TikTok?

A: Start by understanding your target audience and their interests. Research what’s trending in your niche and brainstorm ways to put your unique spin on it.Don’t be afraid to experiment and try new things. Use tools like AnswerThePublic to find questions your audience is asking.

Q: How often should I post on tiktok?

A: Consistency is key. Aim to post at least once a day, but ideally 2-3 times per day. Monitor your analytics to see what posting times generate the most engagement.

Q: What are some common mistakes businesses make on TikTok?

A: Common mistakes include not understanding the platform’s culture, being too salesy, ignoring comments, and not using relevant hashtags. Authenticity and engagement are crucial for success.

Q: How important is video quality on TikTok?

A: While tiktok is known for its raw and authentic content, video quality still matters. ensure your videos are well-lit, in focus, and have clear audio. You don’t need professional equipment, but a good smartphone camera is essential.

Q: How can I track the success of my TikTok videos?

A: Use TikTok’s analytics to track key metrics such as views, likes, comments, shares, and follower growth. Pay attention to which videos perform best and use those insights to inform your future content strategy.

Q: what is the best length for a TikTok video?

A: While TikTok allows videos up to 10 minutes long, shorter videos tend to perform better. Aim for videos between 15-60 seconds to capture and maintain audience attention.

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Pros and Cons of Using TikTok Trends for business

Pros:

Cracking the TikTok Code: Mastering Trends for Business Growth – An Expert Interview

TikTok has transformed from a Gen Z playground to a powerful marketing arena. But, simply chasing every viral fad can lead to wasted effort. To truly harness TikTok’s potential for business growth, a strategic approach to trends is essential. We sat down with social media strategist, elias Thorne, to dissect the art of mastering TikTok trends.

Interview with Elias Thorne,social Media Strategist

Time.news Editor: Elias, thanks for joining us. Let’s dive right in.Many businesses struggle to identify the right TikTok trends to leverage. What’s the first step in this process?

Elias Thorne: The crucial first step is alignment. not every trend will resonate with your brand’s core values and target audience. Trying to force a fit can damage your credibility. Authenticity is paramount on TikTok. start by defining your brand’s DNA-what are your core values? Who are you trying to reach? does the trend amplify these elements, or does it dilute them? this filters out irrelevant trends and highlights opportunities for genuine engagement.

Time.news Editor: Speaking of authenticity, is it always necessary to create totally original content, or can you still leverage trends even if they’re already widespread?

Elias Thorne: You absolutely can and should leverage existing trends! The key is to put your own unique spin on it. Analyze similar videos related to the trend. What’s working well? What’s falling flat? Think about how your brand can offer a fresh viewpoint or a unique value proposition within the trend’s framework. That’s what differentiates you from the noise.

time.news editor: TikTok can be a minefield of copyright issues, especially for business accounts. What precautions should companies take?

Elias Thorne: This is a critical point. Business accounts must double-check that the trend uses authorized sounds. Using unauthorized music can lead to copyright infringement and potential account penalties. TikTok’s official resources provide guidance on using commercial music. Always err on the side of caution.

Time.news Editor: Let’s talk about the creation process. What kind of framework should businesses use to brainstorm TikTok content ideas based on a trend?

Elias Thorne: I recommend the “2-Minute Framework.” Spend just two minutes quickly outlining your TikTok. Consider these key elements: What core message do you want to convey? Who are you trying to reach? What visuals will you use – images or video? What text will you add on-screen and in the caption? This reflection keeps you focused and ensures your content is both relevant and,most importantly,engaging. This is the thing every marketer should know before staring.

Time.news Editor: TikTok heavily favors mobile-first content.How does that impact the video production process?

Elias Thorne: Embrace the mobile limitations! Don’t try to create your TikTok masterpiece on a desktop and then shoehorn it into the platform. Everything – from concept to editing to publishing – should ideally be done through the TikTok app on your phone. It’s designed that way for a reason. This allows you to seamlessly access TikTok’s creative tools, sounds, and templates.

Time.news Editor: What tools can brands use to simplify the frequently enough-challenging process of creating content directly on their phones?

Elias Thorne: CapCut, TikTok’s sister app, is a game-changer. It offers a vast array of filters, editing tools, and templates perfectly suited for replicating trends. It’s like having a mini-hollywood studio in your pocket. I also recommend having a system for quickly transferring assets from your computer to your phone – cloud storage, messaging apps, or even AirDrop can be extremely useful.

Time.news Editor: Once the video is created, what are the final steps before hitting publish?

Elias Thorne: Don’t skip the finishing touches! Add a compelling description and relevant hashtags – these are your keys to discoverability. And if you’re representing a brand, always get manager approval. Consistency begins before you even publish.

Time.news Editor: TikTok’s scheduling limitations are well known. What are the best options to work around them?

Elias Thorne: The inability to schedule natively is frustrating. You can use third-party tools like Publer,but that frequently enough comes with a trade-off in access to TikTok’s full range of features. The best advice is to manage your time,take some time to upload the content yourself and work around these problems.

Time.news Editor: what’s the number one piece of advice you would give a business just starting out with TikTok?

Elias Thorne: Experiment! Don’t be afraid to try different things, reproduce different trends, and familiarize yourself with the platform. Start by publishing in private, assess your content, edit it and when you feel confident, unleash your creativity. Engage with other accounts, leave comments, and participate in relevant communities. TikTok is a dynamic and ever-evolving ecosystem. The more you play, the better you’ll become.

Time.news Editor: Elias,this has been incredibly insightful.Thank you for sharing your expertise with us.

elias Thorne: My pleasure! Good luck to everyone cracking the TikTok code.

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FAQ: Mastering TikTok Trends for Business

Q: How do I find trending sounds on TikTok?

A: Open TikTok and scroll through your “For You” page. Pay attention to videos with a small arrow pointing upwards next to the sound. This indicates a trending sound. You can also check the TikTok creative Center for trending topics and sounds.

Q: What’s the best way to come up with original content ideas for TikTok?

A: Start by understanding your target audience and their interests. Research what’s trending in your niche and brainstorm ways to put your unique spin on it. Don’t be afraid to experiment and try new things. Use tools like AnswerThePublic to find questions your audience is asking.

Q: How often should I post on tiktok?

A: Consistency is key. Aim to post at least once a day, but ideally 2-3 times per day. Monitor your analytics to see what posting times generate the most engagement.

Q: What are some common mistakes businesses make on TikTok?

A: Common mistakes include not understanding the platform’s culture, being too salesy, ignoring comments, and not using relevant hashtags. Authenticity and engagement are crucial for success.

Q: How important is video quality on TikTok?

A: While tiktok is known for its raw and authentic content, video quality still matters. Ensure your videos are well-lit, in focus, and have clear audio. You don’t need professional equipment, but a good smartphone camera is essential.

Q: How can I track the success of my TikTok videos?

A: Use TikTok’s analytics to track key metrics such as views, likes, comments, shares, and follower growth. Pay attention to which videos perform best and use those insights to inform your future content strategy.

Q: what is the best length for a TikTok video?

A: While TikTok allows videos up to 10 minutes long, shorter videos tend to perform better. Aim for videos between 15-60 seconds to capture and maintain audience attention.

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Pros and Cons of Using tiktok Trends for business

Pros:

• Increased Visibility: Riding a trend can expose you to a wider audience.
• Enhanced Engagement: Trending content is more likely to be shared and commented on.
• Brand Relevance: Staying current proves your brand is in touch with its audience.
• Cost-Effective Marketing: Leveraging trends is often less resource-intensive than creating original concepts from scratch.

Cons:

• Risk of Inauthenticity: Forcing a trend can backfire and damage credibility.
• Short Lifespan: Trends are by definition ephemeral.
• Potential for Misinterpretation: Trends can be misinterpreted or used inappropriately, leading to negative publicity.
• Algorithm Dependency: Success is heavily reliant on TikTok’s algorithm.