It’s no secret that Microsoft has been flirting with the world of online advertising for years, but so far it has avoided pushing advertisements to its paying customers in the apps it sells to them. Now, however, it seems that they have begun to look into the possibility of adding advertisements in the Windows 11 file explorer – or at least in the presence of discovering a Windows user who is a member of the Microsoft Trial Program (Insider MVP). In a tweet he posted to Twitter, he demonstrates an ad that was inserted below the address bar of the file explorer in the beta version of Windows 11.
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It is not clear if this is an experimental balloon that should also test the willingness of users to swallow the frog or really a feature that will soon be implemented in the latest version of the operating system. Back in Windows 10 Microsoft tried to introduce a built-in advertising identity management system in this style of Google or Facebook, but the very negative public reaction has pushed it away from the idea – so far.
In the meantime, it seems that the advertisements are mainly intended to promote Microsoft products or to receive new information about them, but there is no reason for the company to take advantage of the advertising position to infuse it with messages from its partners. The move to the cloud model means that customers will probably pay less for software licenses such as those of Windows or Office and the addition of advertising real estate will allow it to provide the apps at a discounted price or perhaps even for free – that is, in exchange for private information to target users.
As mentioned, the last time Microsoft tried to display advertisements in Windows, in 2016, it came down very quickly from the tree. It also tried to put advertisements in the free (365) office applications on the Internet in the operating system’s Wordpad, and there is also an advertisement for the Edge browser that appears whenever users search for a competing browser on the Internet.
Microsoft said in response to the publication that this is an experimental banner that was not supposed to appear to external users and was turned off immediately. The conclusion from the response is that this is a feature that the company is working on. Will she actively add it soon? It is not clear. It seems that the negative reaction of those who experienced it, as well as the chain of events may block the company from continuing. That is, if Redmond does indeed consider the opinions of their customers.