2023-09-09 17:28:26
Tesla recently surprised the market by launching a special accessory in partnership with a world-famous but unusual brand. The union of the two was something so unexpected that not even Tesla’s CEO, billionaire Elon Musk, believed it.
We’re talking about McDonald’s. The electric supercar brand has teamed up with the fast-food franchise to launch a spoon. That’s right, a spoon!
The object is part of an action developed by McDonald’s in China, a country where Tesla is known for being more active and friendly, when it comes to marketing and social networks, than the units present in western countries.
A ‘Cyber Spoon’
The launched product is exclusive to the Chinese market. Tesla’s promotional partnership with McDonald’s resulted in the creation of the Cyber Spoon, a special spoon for McFlurry that was inspired by the Tesla CyberTruck.
The expectation of the two companies is to sell at least 50 thousand units. The accessory was put up for sale through an application and costs about US$ 4.10, that is, about R$ 20.
The Cyber Spoon’s look is square and resembles the shape of Tesla’s Cybertruck, which should be launched soon.
Source: Disclosure / McDonald’s
Elon Musk with his mouth open, and he didn’t even use the spoon
The news took a lot of people by surprise, including Elon Musk. Information about the launch of the spoon began to circulate on Weibo, which is a kind of Chinese Twitter.
Musk, without knowing what it was about, immediately found a way to deny it. He even responded, saying it was fake news. “It’s fake news, as far as I know,” said the businessman. Apparently, the CEO was left out of the negotiation.
The information, however, was also released on Tesla’s official Weibo account and, later, on the official McDonald’s website in China. Furthermore, some Chinese who own Tesla cars responded saying that they had already purchased the accessory.
Promotion
Tesla’s profile on the social network then gave details of the promotion: “Tesla and McDonald’s deliver the ‘Cyber Storm’! Daily surprises, uninterrupted joy“, says the text.
Through the action, brand car owners will be able to choose and have access to the Cyber Spoon and to McFlurry’s special packaging, developed in gray to complement the action.
The union of the two companies drew so much attention that, according to customer reports on Weibo, many were unable to acquire the spoon in time, as it would have sold out quickly.
Faced with so many indications and confirmations, Elon Musk was forced to recant and believe in the story: “in this case, I will definitely have some“, he wrote, after clarifying the buzz.
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