McDonald’s records a decrease in sales, especially in France (and has not seen improvements before)

2024-07-30 02:13:54

An unexpected reaction. McDonald’s recorded a significant decrease in sales worldwide, especially in France, in the second quarter of 2024, according to results announced Monday.

The turnover of the popular American fast food chain fell by 8% to $6.49 billion (-1% like-for-like) and its net profit fell by 12% to $2.02 billion. This reduction will affect both the United States and abroad – France in the lead, according to the group’s communication.

Calls for a boycott

In its home country, McDonald’s reported a downward trend in its restaurants, offset in part by “strategic menu price increases.”

The same observation is abroad, where sales have fallen compared to a year ago, especially in France. In our country, the reduction is mainly linked to strong price competition. The leaders also explained, according to La Voix du Nordthat the consequences of the war in Gaza are considered important there.

VideoMcDonald’s rejects support for Israel after calls for boycott

Calls for a boycott were made in October after the Israeli franchise of McDonald’s announced that it had provided thousands of free meals to the IDF. These calls continue to affect its Middle East results in the second quarter. The fall in sales in this region, with a decrease also recorded in China, cannot be offset by the increase in Latin America and Japan.

“We expect the problems to continue but we believe we are well positioned thanks to the size and scale of the McDonald’s system,” Ian Borden, the group’s financial director, said through La Voix du Nord.