McIntosh, Sonus faber Power Luxury Home Cinema Debut in London’s Chelsea Design District
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A new flagship showroom in London’s Chelsea Design District is showcasing a world-class home cinema experience, powered by premium audio solutions from McIntosh and Sonus faber, and brought to life by home automation specialists IndigoZest for German luxury smart home brand Moorgen.
The installation marks the UK introduction of Moorgen’s design-led smart home products and features a reference-level cinema system designed to appeal to discerning audio and home cinema enthusiasts. The project also signifies one of the first collaborative efforts under The Faraday Club, a UK collective uniting premium technology brands in audio, visual, home automation, and luxury lighting.
Moorgen Arrives in the UK with a Vision for the Luxury Home
Germany-based Moorgen has quickly established itself as a leader in forward-thinking smart home design. The company partners with renowned designers – including Steve Leung, Andrea Bonini, and Jorge Herrera – to create tactile, high-end products that seamlessly integrate with luxury interiors. Moorgen’s portfolio extends beyond entertainment, encompassing architectural and decorative lighting, smart locks, sensors, and extensive control systems, all combining cutting-edge technology with meticulous design.
The Chelsea showroom serves as a UK hub for Moorgen, offering industry specialists and clients a firsthand experience of the brand’s vision. At its heart lies the immersive home cinema, designed to demonstrate the possibilities of a fully integrated luxury smart home.
Crafting an Immersive Cinema Experience
IndigoZest spearheaded the design and installation of the cinema system, selecting McIntosh and Sonus faber to deliver extraordinary performance. The audio configuration features three Sonus faber Palladio PC-664 and two Palladio PC-664P in-wall loudspeakers, complemented by two GRAVIS II subwoofers. McIntosh’s MHT300 Home Theater Receiver powers the system, creating a fully immersive soundscape.
The visual experience is equally impressive, utilizing a Screen Line Living Thin Acoustically Obvious Screen and a Christie 4K860-iS 1DLP Laser Projector to deliver stunning 4K UHD video playback. Pavone design provides the seating, completing the luxurious cinema surroundings.
The faraday Club: A Collective for Design-Led home Automation
The Moorgen installation is a key project for The Faraday Club, a collective of premium technology brands specializing in audio, visual, smart home control, and luxury lighting. The collective already maintains a presence in prominent luxury retailers such as Harrods, selfridges, and YDF Interiors, and is expanding its reach through collaborations like this one.
“We feel deeply privileged to have introduced McIntosh and Sonus faber’s excellent audio products into this groundbreaking new showroom in chelsea, hosted by our friends at Moorgen,” stated a representative from IndigoZest. “All three brands perfectly align with our vision for the future of home automation, and this stunning cinema room represents just the first in a long series of collaborations.”
Ali Iranpour of Moorgen added, “Our showroom in Chelsea is our first entry into the UK market, and we’re so pleased to make this exciting step alongside IndigoZest, McIntosh, and sonus faber. With this lovely home cinema system in situ,we can showcase the full extent of what is possible in the luxury smart home.”
Beyond the exceptional home cinema, the showroom promises to showcase further innovative options from the partnership. Moorgen,a newcomer to the UK market,offers a range of unique and innovative home automation solutions for the entire home,and industry observers anticipate significant developments from the brand throughout 2026.
