The New Zealand meat industry is bracing for a leadership change as Sirma Karapeeva steps down as chief executive of the Meat Industry Association (MIA). The announcement, made today, marks the end of a six-year tenure that saw the sector navigate significant global challenges and periods of growth. The news of Karapeeva’s resignation comes at a time of ongoing volatility in global trade, a key concern for the red meat sector in 2026, according to the MIA.
Karapeeva will remain with the organization to assist with the transition before her departure on March 6, 2026. The MIA has initiated a recruitment process to find her successor. Her time at the helm of the MIA began in 2015 as trade and economic manager, following a career in the public sector, before being appointed chief executive in 2020. This transition follows a period of both difficulty and success for the industry, as highlighted by Nathan Guy, the MIA’s independent chairman.
Navigating Global Trade Uncertainties
Under Karapeeva’s leadership, the MIA addressed a complex landscape of international trade issues, including American tariffs, China Safeguard investigations, and the negotiation of free trade agreements with Europe and the United Kingdom. As reported by the New Zealand Herald, Guy praised Karapeeva’s “steady pair of hands” during these uncertain times. The MIA’s 2026 outlook acknowledges continued volatility in global trade as a significant factor for the red meat sector.
The challenges weren’t limited to trade. Karapeeva also guided the industry through the evolving response to the COVID-19 pandemic, a period that demanded adaptability and resilience. The MIA’s ability to strengthen its partnerships across the sector was also a key achievement during her tenure, facilitating a more aligned approach to addressing industry-wide challenges.
A Bridge Between Industry and Government
Nathan Guy emphasized Karapeeva’s role in fostering a strong relationship between the meat industry and the government. “During Sirma’s time as CEO, she provided an excellent link between government and industry, leading MIA to strengthen its wider industry partnerships,” he stated. This connection proved particularly valuable in navigating complex regulatory issues and advocating for the interests of meat companies and the broader red meat sector.
Karapeeva’s background in trade policy and negotiation was instrumental in these efforts, allowing her to effectively represent the industry’s concerns and secure favorable outcomes in trade discussions. Her contributions were described as “tireless” by Guy, highlighting her dedication to the MIA, its members, and the wider industry.
Industry Reaction and Future Outlook
The resignation of a key industry leader often prompts reflection on past achievements and anticipation for the future. While the MIA has not yet commented on the specific priorities for its next CEO, the organization’s focus on navigating global trade uncertainties and strengthening industry partnerships is expected to continue. The search for a successor will be crucial in ensuring a smooth transition and maintaining momentum in these critical areas.
The MIA’s announcement follows a recent report from Rural News Group indicating a generally positive outlook for the red meat sector in 2026, despite ongoing global trade concerns. This suggests that the industry is well-positioned for continued growth, provided it can effectively address the challenges ahead.
What’s Next for the Meat Industry Association
The immediate next step for the MIA is the recruitment of a new CEO. The organization has not yet announced a timeline for the selection process, but We see expected to begin shortly. Stakeholders will be watching closely to see who is chosen to lead the industry through the next phase of its development. The MIA will be looking for a leader with a strong understanding of trade policy, a proven track record of success in the meat industry, and the ability to build strong relationships with both government and industry partners.
Karapeeva’s departure marks a significant moment for the New Zealand meat industry. Her leadership helped the sector navigate a period of unprecedented change and uncertainty. As the MIA begins its search for a new CEO, it will be looking for someone who can build on her legacy and lead the industry to continued success. The industry’s ability to adapt to evolving global conditions and maintain its competitive edge will be crucial in the years ahead.
The MIA will provide updates on the CEO recruitment process as they become available. For more information about the organization and its perform, please visit their website.
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