Media Consumption in Latin America: Insights from Reuters Institute at College of Oxford in 2024

by time news

2024-06-17 00:23:00

What’s media consumption in Latin America based on the Reuters Institute on the College of Oxford (illustrative Infobae picture)

The hearings i America They like digital sources of knowledge, together with social media platforms, though they’ve low ranges of belief in information and most are reluctant to pay for the data they devour on-line. This stems from the Report on Digital Information in 2024 of the Reuters Institute at Oxford Collegewhich included six nations within the area: Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Methods to entry info

On common, 77% of customers get info on-line, six out of ten accomplish that by means of social networks, 49% watch information on tv and a sixth learn printed newspapers, based on surveys performed with 12,139 individuals within the area in January and February this yr. These proportions present that consumption has decreased in nearly all media: in 2023, 79% have been knowledgeable on-line, 63% on social networks, 51% did so on tv, and 18% did so by means of paper newspapers. The primary gadget for accessing information is the cell phone, utilized by three quarters of these surveyed, adopted by the pc (55%) and the pill (28%).

Most audiences favor to devour information on-line.

Confidence within the information

The lower in entry to information info could also be associated to low ranges of belief, which remained fixed from 2023. Solely 35% of respondents in Latin America They belief the information more often than not. These values ​​are the bottom on this planet: they’re in comparison with 53% in Africa40% in Europeand 41% in Asia y Ocean. It’s the nation with the best ranges of belief within the information Brazil (43%) and is the bottom Argentina (30%).

The low ranges of belief may additionally clarify the low quantity of people that pay for the information they discover on-line: on common, solely 16% within the area pay for info on the Web, with a spread from 12 % i Chile to 19% in Brazil. The propensity to pay for journalistic content material on-line is greater i Northern Europethe place 27% of customers have a subscription, or i United States of Americathe place 22% pay by digital means.

The extent of belief in information and media is mostly steady, though it falls in some nations.

Information on platforms

Though the platforms are nonetheless the principle entry to digital info, none of them goal greater than half of the customers. Fb It’s used to entry information by 43% of respondents, a drop of 9 proportion factors from 2023. WhatsApp y YouTube seek the advice of a 3rd of these surveyed, and Instagram it’s a supply of knowledge for 28% of customers, in comparison with 32% in 2023. Nearly one in 5 customers use TikTok to entry info. As an alternative X (ex Twitter) is changing into much less related: solely 11% use it as a information supply, 4 proportion factors lower than in 2023, regardless of being the popular platform for journalists and political figures.

These information point out that audiences i Latin America They configure varied info programs, primarily digital and free. Belief in information and willingness to pay for it are nonetheless at low ranges on the regional degree and entry to info by means of platforms is more and more fragmented.

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