2023-11-06 17:36:19
Eight thousand five hundred visitors and 150 exhibitors in the largest exhibition hall in the world dedicated to archaeological heritage. These are just a few numbers of the 25th edition of the Archaeological Tourism Exchange which closed yesterday in the Next ex Tabacchificio area Capaccio Paestum. Fifteen regional territories were represented (Abruzzo, Calabria, Campania, Friuli-Venezia Giulia with the Aquileia Foundation, Lazio, Marche, Puglia, Sardinia, Sicilian, Tuscany, Umbria with Secret Perugia, Valle d’Aosta, Roma Capitale with Municipality Province of Trento, Visit Brescia), 18 foreign countries (for the first time the Vatican with the Pontifical Commission for Sacred Archaeology, Cyprus, Colombia, South Korea, Cuba, Estonia, Greece, Guatemala, Iran, Malta, Peru, Slovak Republic , Serbia, Syria, Slovenia, Spain, South Africa, Tunisia), the Ministry of Culture with 500 m2 and the Ministry of Foreign Affairs with the Italian Agency for Development Cooperation. Well 151 thousand views on the Facebook page in the days of BMTA 2023 alone, more than 20 thousand visits to profiles and over 3 thousand interactions on official social networks.
The objectives achieved in the 25th edition of the Stock Exchange
This year too, the BMTA was an opportunity to encounter, in-depth analysis e disclosure of themes relating to the use, management, valorisation of the archaeological heritage and the promotion of the archaeological segment of cultural tourism for professional business, public and private tourist and cultural operators, travellers, the school and university world, the media. With a very strong attention to the current situation, to the international scenario, to the comparison on the most pressing topics of discussion such as the opportunities of European funds to enhance cultural heritage, improve the attractiveness of tourist destinations and strengthen the competitiveness of businesses, the role of Museums for intercultural dialoguel’archeology and the patrimony as an instrument of international cultural cooperation.
Ugo Picarelli director of the Bmta
The final budget of the director Ugo Picarelli
«It is an international container of 16 sections with a territorial impact of great importance. – declared the Founder and Director of the BMTA Ugo Picarelli – I European buyers were able to experience the widespread regional heritage first-hand with visits and tastings (in Nocera Superiore, Eboli, Velia, Roccagloriosa). At the same time the BMTA has received great attention from the territory this year, with participation in the Exhibition Hall of the Municipalities of Naples, Salerno, Isola di Procida, Ischia, Casamicciola Terme, Lacco Ameno, Serrara Fontana, Eboli, Nocera Superiore, Nocera Inferiore , Roccagloriosa, Positano. It also offered moments of experiential tourism, such as the 28-minute train journey between Paestum and Velia on historic railway carriages from the 1960s, and prestigious events such as the delivery of the “Paestum Mario Napoli” Award to Cardinal Gianfranco Ravasi which he wanted to hold a Lectio Magistralis on the intercultural exchange necessary to avoid wars; The 25 years on the UNESCO World Heritage list for the Cilento, Vallo di Diano and Alburni National Park have been, also thanks to the BMTA, 25 years of valorisation of the heritage and promotion of cultural tourism. After 25 years of BMTA, the cultural heritage of the area represents an opportunity for our young people».
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