Sample. New collection (Photo: Ron Kedami)
Nofer Shafer and her sister Einav Zini founded the Sample brand together in 2008, and in a short time it has already gained quite a few fans, thanks to sexy but practical cuts, excellent raw materials and an understanding of the female customer who wants to dress in local brands, but with a little fragrance of To.
Today, Shaffer presents a solo collection for the first time. The sisters parted ways professionally, and Shaffer went through more changes and upheavals in her personal life, all of which drained into the collection. The soundtrack of the show is the song “The World in What” by Zohar Argov, but Shafer chose to open the story about her with another song – “A person is nothing but…” by Tschernihovski.
(Photo: Ron Kedami)
“These two songs talk about the same idea,” she says in an interview with FF. “The idea that is the essence of man is all the things he has encountered during his life. My personal journey in the last two years explodes in this collection. We all went through the corona, but I also went through a 180 degree change. I got divorced, became a single mother one bright day, and in the process started studying astrology. We didn’t present a collection for a long time following my personal crisis, I can’t say that I created with passion and pleasure, but in this collection there is a celebration of myself, of life, of returning to creation.’
If a person is all the things he has met during his life, the collection that Shaffer presents includes images that she has collected since her youth, with inspiration from event clothes that her aunts wore and floral carpets that decorated her childhood home, to the symbols of Venus and Mars that dominate her astrological chart.
(Photo: Ron Kedami)
Despite the changes in her personal life, the new collection certainly remains faithful to the language associated with Sample, which is mainly characterized by encounters between the feminine and the masculine and between the soft and the hard. Shafer also included in the collection prints of rare photographs by Zohar Argov, which through a painstaking search was able to reach the photographer who took them originally. The collection includes tailored cuts alongside soft and feminine dresses, buckles and jewelry with astrological signs designed especially for the collection, jeans and t-shirts as well as leather, silk and cocktail dresses.
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)
(Photo: Ron Kedami)