WASHINGTON, February 26, 2026 – The documentary Melania is defying expectations, bringing in $7.04 million in ticket sales across 1,778 theaters during its opening weekend, according to Variety. The film, which chronicles three weeks in the life of the incoming first lady, has sparked a surprising level of interest and debate.
A Box Office Surprise for the Trump Film
Melania handily exceeded predictions that ranged between $1 million and $5 million for its debut.Former President Trump celebrated the film’s success on his Truth Social account, proclaiming “BLOCKBUSTER!” and linking to a news report about the box office numbers.
- The documentary earned $7.04 million in its opening weekend.
- It screened in 1,778 theaters across the country.
- Amazon paid $40 million to license the film and an additional $35 million for promotion.
the film’s performance is notably notable given initial skepticism and online commentary. Screenshots circulated on social media platforms showing empty seating charts in some theaters, and a Wired analysis found onyl two of 1,400 theaters had sold-out showings the day before the film’s wide release.
Amazon’s Investment and Future Plans
While the production budget for Melania remains undisclosed, Amazon has made a significant financial commitment to the project, spending $40 million for the licensing rights and an additional $35 million on marketing. The streaming giant anticipates recouping these costs through streaming revenue and “lucrative licensing deals,” Variety reported.
What is the most accomplished documentary amazon MGM Studios has licensed? Melania currently holds that distinction, surpassing 2024’s The Blue Angels, which grossed $1.4 million in its opening weekend with a limited release in 227 theaters, and I Am Celine Dion, which earned $283,358 during its opening weekend in 480 theaters.
the film’s success also holds personal meaning for the Trumps. Melania trump, in a recent interview with Fox News, cited Brett Ratner’s track record at the box office as a key factor in their decision to collaborate with the director. “He was very talented. I know that, and box offices could tell you that, right – that he was very talented,” Trump said.
However, Ratner’s involvement has drawn scrutiny. In 2017, he faced public accusations of sexual misconduct from six women. Crew members who worked on the documentary reportedly told sources that collaborating with Ratner was the most challenging aspect of an otherwise “highly disorganized, very chaotic” production.
