2024-07-24 00:22:07
Samsung C&T Fashion Group proposed various styles on the 22nd, from lightweight pants that are good for vacation looks to resort shorts in various colors.
This summer, the industry focused on shorts. They used lightweight, functional materials to emphasize a utility mood, and presented various styles such as cargo shorts and retro-style washed shorts.
Samsung C&T Fashion Group’s brand ShiftG presented shorts that reinterpret the details of cargo pants in a modern way, combining a loose wide fit with casual materials. In addition, it released Workation Shorts that can be worn not only at vacation spots but also in your own comfortable work space.
Shift G announced that sales of shorts, centered around two products, have more than doubled in July compared to the same period last year.
Logadis introduced the ‘Light Set-up’ that considered the use of elastic materials and easy management. It emphasized the set-up style centered on polyester shorts with a linen feel, nylon stretch shorts, and Spanish FOLGAROLAS linen shorts. You can complete a sophisticated coordination by using the same materials as shirt-type outerwear, jackets, etc.
Jorts have also emerged as a new trend. A portmanteau of the words jeans and shorts, they are denim shorts.
Beanpole has released casual denim shorts. These include cargo shorts with a mid-colored denim and a pocket design that extends from the front to the side, shorts that bring out the unique feel of denim with a natural wash and a loose fit for a refreshing feel.
Also, the denim shorts that stand out with their neatness through light washing are presented. The loose length and wide silhouette make them comfortable and easy to move around in. When matched with a casual top with a loose silhouette, they are perfect for a daily look.
As the long shorts trend continues among men, items that are longer and more voluminous, below the knee, are popular. The use of soft materials and wide fit emphasize the comfortable style.
8 Seconds has released nylon cargo shorts that are 5cm longer than basic shorts, reaching down to the knees and adding a utility feel with cargo pockets.
“This season, somewhat loose and roomy shorts are being chosen by consumers,” said Lee Si-young, team leader of Shift G. “Items that can be comfortably worn not only at vacation spots but also at work are being armed with sophisticated styles and are increasing their usability on the streets and in work spaces.”
Hwang So-young, Donga.com reporter [email protected]
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2024-07-24 00:22:07