2023-08-31 16:57:27
Updated Thursday, August 31, 2023 – 16:57
Have a staff of 150 people with an investment of 13.2 million euros
View of the beehive in Boadilla del Monte.Mundo
Mercadona continues to consolidate its purchase project online with the start-up of a second Beehive in the Community of Madrid, specifically in the town of Boadilla del Montesmaller than the previous ones, and which reinforces the service of the one it has, since 2020, in the town of Getafe.
They have invested in it €13.2 million and have a template 150 personas. Initially, to serve the localities of Boadilla del Monte, alcorcn y Villaviciosa de Odin, to gradually extend its service to other areas of the Community of Madrid such as Legans, Parla or Tres Cantos. All customers who receive their purchase in these new areas will have access to the new and intuitive online store through the web or the app with photos and that has 7:00 a 22:00in sections of 2 hours, from Monday to Saturday. In addition, the service continues to improve and they have begun to sell online products from “Ready to eat” like the tortilla or the Russian salad.
The general director of Mercadona Online, Juana Roighas highlighted that “with this Hive in Boadilla we extend the new online purchase to more customers in the Community of Madrid, which is one of our main markets. We continue to take steps so that the maximum number of customers can buy online at Mercadona in a simple way and comfortable, in addition to generating a sustainable business in the long term”.
Growth of the Mercadona online project
This Hive is added to those that Mercadona has already implemented in Valncia, Barcelona, Getafe (Madrid), Alicante y Sevilla with which the company has continued to strengthen the development of its online shopping service in Spain, a project that continues to grow and currently has 2,700 workers. The online channel in Mercadona recorded in 2022 a turnover of €540 millionand 20% still comes from the old web and a 80% comes from the new system with new website and app.
Mercadona has different sales models based on the demand for orders in each town. On the one hand, the model “Beehives” caters to areas with a high density of online orders. On the other hand, for areas with a lower concentration of orders, it has a preparation and delivery model from the stores. This model is present in various cities such as Zaragoza, Basque Country, Tarragona, Castelln y Almera.
Sustainability and efficiency in online service
Committed to the environment, the new online stores introduce elements that considerably reduce energy consumption, such as solar panels and special insulation for the cold storage area. On the other hand, the 600 vehicles who make deliveries online – 40 of them in the new Colmena that is being launched today in Madrid – have the eco label, being some micro hybrid delivery vans and others with gas, which has meant an investment greater than the 28M. In addition, in the case of Colmena de Boadilla, some innovations have been incorporated, such as the use of lithium batteries in the order preparation pallet trucks.
Mercadona online continues to bet on technological talent, profiles that work on developing and optimizing both processes and software for the sale, preparation and delivery of online orders in beehives and stores. An example of this is the continuous growth of the human team, this time with the expansion of its offices in Madrid.
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