Merliot Nurseries finds business opportunity in Walmart

2023-09-09 18:25:07

To date, 60% of the fruits and vegetables found in all the chain’s stores come from Salvadoran farmers.

Photo: Walmart.

San Salvador. Walmart in El Salvador is an ally for the growth of small farmers in the country through its Tierra Fértil program, providing them with advice, training and support to achieve their growth.

The successful program has benefited many farmers from different areas of the country. One of these is Viveros Merliot, a family business that was born in 2002 with the desire to offer families products that provide benefits to the consumer, such as the case of soybean sprouts, a food with vitamin, potassium and fiber content with which it gave I started the family business located in Opico.

The Viveros Merliot family’s interest in diversification led them to investigate the

planting sweet corn, a product that, according to Don Ovidio, Administrator of the Nursery, contains proteins beneficial for human consumption and with which they found a new business opportunity through acceptance among their consumers.

For several years, Vivero Merliot marketed its products through store visits, until one day, they found the opportunity to enter the Walmart chain, a company that from the beginning provided them with support, advice and training on various agricultural topics.

In the beginning, they delivered products to the Despensa de Don Juan stores and, in 2005, they extended their production to the Walmart format. Currently, they provide approximately 200 boxes with products such as soybean sprouts, sweet corn, endive, chives and corn and generate work for 23 people in the area.

For the representative of Viveros Merliot, the success of maintaining a successful relationship with the company is to allow oneself to be guided and instructed by the chain’s specialists, to offer and deliver good quality products to customers. Walmart is a company that promotes local production through its Tierra Fértil program, benefiting more than a thousand Salvadoran families and generating employment in Salvadoran communities.