Last day, football legend Lionel Messi was appointed as the brand ambassador of ed tech company ByJuice. The arrival of the world’s most expensive advertising star like Messi to Byjus caused great criticism while facing a severe financial crisis. Now Byjus co-founder Divya Gokulnath has come forward to explain the company’s side.
Messi is part of ByJuice for the ‘Education for All’ campaign. The company says that it is proud to introduce a star like Messi as its ambassador. Messi is a star who rose from a low position. Byjus co-founder Divya Gokulnath said that Messi was the best choice to be the brand ambassador for Byjus’ Education for All campaign. Messi is one of the greatest players in the world. This partnership will inspire hundreds of thousands of people. Divya Gokulnath says that it will inspire them to dream big and study for it.
Divya says that the deal with Messi is not just a sponsorship but a social partnership. Their response was in an interview given to the Economic Times. Divya said that the decision to appoint Messi as the global brand ambassador of the initiative ‘Education for All’ will give more scope to this initiative.
‘If you’ve seen my LinkedIn post, you’ll understand. Even yesterday I spoke about the idea of education for all. It talked about a partnership initiative with the Andhra Pradesh government that empowered 30 lakh students and 2 lakh teachers. This is one of our biggest initiatives under the Education for All programme. But no one wrote about it’-says Divya. Divya also said that sometimes more participation is needed to make certain initiatives more successful.
“We are talking about education. So let’s be frank. It doesn’t matter if you like us or not. But the initiative did not get the attention it deserved. With the arrival of Messi, we gained that attention. The Education for All initiative has now received the attention it has not received in the last eighteen months. Such an initiative will never succeed until many more people join the initiative and contribute to the society. This project has a huge potential’ added Divya.
Divya’s response was that Messi is considered by many to be the most valued player in the world, but there is more to it than that.