The most significant reduction will be in the price of the company’s most advanced helmet to date, the Quest Pro, which was announced last fall. Quest Pro’s price will drop by a third, from $1,500 to $1,000. The new price is valid starting tomorrow (Sunday) in the US and Canada, and ten days later in the rest of the world; in addition, the price of the Quest 2, Meta’s previous and simpler helmet, in a version with a storage capacity of 256 gigabytes, will be reduced from $500 to -$430 This is a 14% discount, which brings the price closer to what it was until half a year ago, when Meta unexpectedly announced a $100 increase in the prices of its virtual reality helmets.
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Zuckerberg claimed in the post that the goal of the move was “to create hardware that is attainable for the maximum amount of people possible” – but it is clear that this is a move that stems from a lack of choice, due to the public’s refusal to attack the products that Meta was sure would be its new breakthrough.