Meta to Launch paid Plans for Facebook, Instagram, and WhatsApp, Offering Premium AI Features
Meta is preparing to introduce paid subscription options for its flagship social networks – Facebook, Instagram, and WhatsApp – aiming to deliver a “premium” experience centered around enhanced features, particularly in the realm of artificial intelligence. The move signals a meaningful shift in Meta’s revenue strategy as advertising income faces increasing pressure from competitors like TikTok.
The idea of a paid Facebook has circulated for years,frequently enough dismissed as an internet myth.However, according to sources, Mark Zuckerberg and his team are now actively pursuing expanded subscription models. This follows the launch of Meta Verified, and represents a further commitment to diversifying income streams.
These new subscriptions are not intended to make the platforms mandatory for payment, but rather to offer an elevated experience focused on productivity, creativity, and cutting-edge AI tools. “Basically, Meta wants to give you more control over how we share our content and how we communicate with our loved ones,” one analyst noted.
Testing of these premium plans is slated to begin in the coming months, and will encompass all three major meta platforms – Facebook, Instagram, and whatsapp – for the first time. The company intends to experiment with various packages and feature “bundles” tailored to each submission. While specific pricing details remain undisclosed,users can anticipate a range of options.
So, what will subscribers receive for their investment? Several features have already been identified:
- Enhanced Artificial Intelligence: Integration of the AI agent “Manus” to assist users with various tasks.
- AI-powered Video Creation: Unlimited access to Vibes, an AI video creation and remixing tool previously offered for free.
- Exclusive Instagram Features: The ability to create unlimited audience lists, identify non-followers, and browse Stories anonymously.
These new offerings are distinct from Meta Verified, which primarily targets content creators and businesses. Currently priced at $15.99 per month on the web and $19.99 on mobile, Meta Verified provides a verification badge, identity protection, and direct support. The new Premium packages, conversely, are designed for everyday users seeking advanced technological tools without the need for certification or enhanced security features.
The move comes as Meta seeks new revenue sources amid declining advertising revenue. While the free versions of Facebook, Instagram, and WhatsApp will remain accessible, the company acknowledges that access to effective customer service is currently limited to those who subscribe to Meta Verified.
Before considering a subscription, users are advised to prioritize account security by enabling two-factor authentication and utilizing strong passwords. “It’s still the best way to save!” a company release stated.
