2023-10-03 13:39:48
Meta is preparing to charge for the use of Facebook e Instagram in Europa. The giant of social networks is studying launching a subscription plan that allows European users to access a version of both platforms without ads for 14 dollars per month (about 13.3 euros), as announced ‘The Wall Street Journal‘.
The company headed by Mark Zuckerberg has made this proposal to the regulators of the European Union (EU). With it, they try to circumvent the rules imposed by Brusselswhich last December ruled that Meta cannot require European users to accept personalized ads that are based on tracking their activity.
Thus, Meta would have conveyed to the European authorities its intention to create a plan so that European users can use Facebook and Instagram without having to see ads based on their behavior. Its cost would be 14 dollars per month. The price would rise to 17 dollars (about 16.2 euros) for access to a web desktop version.
Blow to the advertising business
The decision of the European Data Protection Board (EDPB), which threatens to restrict the use of personalized advertising without prior consent, was a serious blow to the owner of Facebook and Instagram. Their lucrative business is based on the sale of adverts To thirds. Thus, 97.5% of 114,934 million dollars that entered in 2021 came from the advertising.
Both platforms track user activity to know them in depth and thus be able to segment them into profiles that are highly desired by advertisers. However, this practice conflicts with the community laws of Data Protection.
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