Epic Games and The LEGO Group have announced a future collaboration to create a new, kid-friendly virtual world with the goal of “working together to create an immersive, creative and engaging digital experience for children of all ages. “. The companies said they are committed to protecting children’s right to play and putting safety first; protecting children’s privacy; and empowering children and parents with the tools to control their digital experiences. Other details have not yet been disclosed.
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EPIC Games has rich experience in the promotion of “Fortnite”, and LEGO has been operating interactive games for children for many years. Some experts believe that this combination of the advantages of both parties is expected to create rich virtual interactive content in the metaverse, and the two sides emphasize this cooperation. The content will promote children’s interaction and ensure the safety of children’s privacy, while also allowing parents to feel at ease to confirm whether children’s use of content is appropriate
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In this virtual world, Epic Games and Lego put forward three consensus principles. First, give priority to ensuring the safety and well-being of children when playing; second, regard the best interests of children as the first priority and protect their privacy; third, Provides digital experience tools that children and adults (guardians) can control.
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Reporter: Zheng Riling