2024-04-01 17:41:36
The corridos tumbados have become a global phenomenon that represents Mexico in the industry and has put interpreters like Featherweight alongside big names in terms of global relevance. But this success has a background of time, say experts in the field. industry.
“The regional mexican music It is a genre that has always been present with its most traditional sounds, but like everyone else it experienced changes and was inherited to a Generation Z who had very much in mind music more linked to urban culture such as hip hop and reggaeton and they began to combine elements of both things from their clothing,” he said, in an interview with this newspaper. José Memije, director of Marketing from ONErpm Mexico. of the
In this way, he pointed out that genres such as sierreño and the very helpful lying down runs.
“But like everything that calls for changing something already established, It has had criticism and has been a bit frowned upon, although it seemed obvious that it would happen with two genres that are widely accepted; northern music in USA It is very successful and the urban one all over the world, so uniting them was an idea that has been conquering audiences for approximately five years to date,” he continued.
The music industry expert estimated that Mexico has grown with its audience.
“There is a very interesting phenomenon, because due to this emergence of Mexico
in the world, Mexicans themselves have turned more towards its own exponents in other genres, as is the case of reggaeton, which since the beginning of the 2000s has dominated the industry, but with foreigners.
“Now Mexican reggaeton has great reach and even the singers themselves seek to praise the fact of being Mexican, unlike a few years ago they imitated accents or words that were commonly heard in this genre coming from singers of Puerto Rico”, Memije highlighted.
Due to this popularity, they have grown from exponential way the performers who seek success through these genres they have experienced.
Even the director of marketing He assured that all the time people come to touch the
door with his proposals, but in the present, a seal is no longer needed for it to be
can grow, because there is digital environments that allow you to become famous with very different strategies.
“But it is also very fashionable to make duets to grow and in Mexico artists have learned to leave aside their egos and they collaborate with artists from other places in Latin America, which has forged a community strong and that has led the singers to stand out,” he added.
However, with success comes doing things professionally.. “It is important for artists to know how the industry is managed and to understand that many times money is not everything and that sometimes they can lose control of their catalogs. It is also a matter of the industry seeking to create a healthier and more loyal environment with the performers and not trying to take advantage,” concluded José Memije.
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2024-04-01 17:41:36