Miami, Atlanta, Houston, Nashville… How Covid has redesigned the luxury map in the United States

by time news

2024-02-02 10:47:49

The Louis Vuitton store (LVMH group), in the Miami Design District in Miami (Florida). Felix Mizioznikov – stock.adobe.com

SURVEY – By promoting movements of populations and wealth, the pandemic has brought about new growth drivers for the American market.

Miami, Floride

Art, culture, gastronomy or even luxury shopping… The Miami Design District’s offering has the effect of a magnet on the trendy American and international clientele, who flock to this vibrant district of the South Florida metropolis. At the end of this sunny Tuesday, the excitement is palpable. Nothing to do with the nearby Bal Harbour, the city’s historic shopping center, once in a monopoly situation and now especially popular with locals and Russian customers, or with the Aventura Mall, located about thirty kilometers north of Miami and full of accessible brands popular with Brazilian women. The Miami Design District mainly attracts young and trendy luxury enthusiasts and wealthy clients from the south of the continent, eager to protect themselves from the devaluation of their currency by investing in luxury handbags or watches. Faced with growing insecurity in Mexico’s megacities, the entire wealthy population of the country has a foothold…

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