Michal Yanai participates in the Always Discreet campaign

Michal Yanai. Photo: Rafi Daloia

For the first time in Israel, the leading brand Discreet Always – designed to help with urinary incontinence problems – chose an Israeli presenter. The person chosen to lead the local campaign version is the successful star Michal Yanai. The campaign is launched with the aim of raising awareness of the common phenomenon among women.

One in three women is expected to suffer from urinary incontinence problems during their lifetime, and this is a phenomenon whose incidence increases with age and impairs the quality of life.

In response to her choice as the leader of the Israeli campaign of the international company, she said: “I am happy and proud to lead the Discreet Always campaign and represent the female gender and the phenomenon that greatly affects the routine and quality of life.”

For over thirty years, Always has been assisting women and providing their unique hygiene needs. Now, Discreet Always have come out with a new series of products designed for urinary incontinence, offering a variety of products designed for women suffering from urinary incontinence of all ages.